articles tagged 'Jamie Curry'

Clemenger collaborates with comedian Jimi Jackson to reach the young and the reckless

  • PSA
  • October 15, 2015
  • StopPress Team
Clemenger collaborates with comedian Jimi Jackson to reach the young and the reckless

For latest extension of the 'Legends' campaign Clemenger Group's content arm Flare (in conjunction with Eastern Bay of Plenty Road Safety) partnered with comedian Jimi Jackson on a content-led campaign that aims to reach young males who continue to take risks by getting behind the wheel while intoxicated.

Read more

Putting money on content marketing: how the main banks have embraced the tactic

  • Marketing
  • September 11, 2015
  • Holly Bagge
Putting money on content marketing: how the main banks have embraced the tactic

As has increasingly become clear, content marketing is an effective, progressive and less intrusive way of reaching an audience. The modern audience has less time for shouty or obvious tactics. We’ve grown smarter, wiser and more distracted with a myriad of content options to consume, particularly the millennial audience, which is spending less and less time in front of the television. While perhaps a few years ago it would have been hard to see it coming, banks have gotten very good at employing content marketing tactics, particularly when targeting a younger audience. We thought we’d take a look at a few examples from the main players.

Read more

The KB Series’ second episode is released, Kiwibank works its marketing magic

  • July 29, 2015
  • StopPress Team
The KB Series’ second episode is released, Kiwibank works its marketing magic

The second episode of Kiwibank’s KB Series featuring Jamie Curry is out. In this episode, Curry has moved into her new flat in Auckland and is attempting to navigate herself through the beginnings of adult life, which she does with much uncertainty and awkwardness.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

NZ’s top ten followed Instagram accounts and the marketability of ‘social influencers’

  • July 9, 2015
  • Holly Bagge
NZ’s top ten followed Instagram accounts and the marketability of ‘social influencers’

Lorde once said that all the internet is “ … is doing your own PR”. And in modern times this rings truer than ever. We curate the material we put on our social media accounts, crafting the image of ourselves that we want to present to others. You could say we are our own brand and social media is how we market ourselves, and while most of us get paid in ‘likes’ or ‘followers’, some social “influencers” are teaming up with brands and getting paid in cold hard cash. And on that note, here are the top ten followed Instagram accounts in the country and how a few of these media personalities are racking up the dollars from doing what they do best.

Read more

Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

  • Social media
  • July 6, 2015
  • Ben Fahy
Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

Mass media used to have all the power. But the rise of social media has meant that many individuals are now gaining huge audiences for themselves and stealing some of that power away. And brands around the world are increasingly leaning on them to help spread their messages. In this part of the world, they don't get much more popular than Jamie Curry, who hit ten million Facebook fans last year and has 1.5 million followers on YouTube. So, after working with Coca-Cola and Netflix, she's now signed up with Kiwibank to create The KB Series, a six-part series that will follow Curry on her journey from Napier to Auckland as she moves out of home and pursues her career in acting and producing entertaining content for her legion of fans.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Netflix brings in Jamie Curry to coach Australasian audiences

  • Advertising
  • April 23, 2015
  • Holly Bagge
Netflix brings in Jamie Curry to coach Australasian audiences

YouTube starlet has become something of a branding sweetheart in recent months. Last year, Coca-Cola commissioned her to promote its #colouryoursummer campaign in Australia, Google has included her on its YouTube stars roadshow and she is currently part of theContiki troupe of influencers currently sharing travel stories from Asia. And she also recently caught the eyes of marketing team at Netflix. Two weeks ago, Curry posted a video called 'How to Netflix' on her YouTube channel as part of marketing push by the SVOD player to expand its reach across Australia and New Zealand.

Read more

Coca-Cola Australia collaborates with Kiwi YouTube starlet Jamie Curry

  • Advertising
  • November 27, 2014
  • Damien Venuto
Coca-Cola Australia collaborates with Kiwi YouTube starlet Jamie Curry

With a total of 1.2 million subscribers across the world, the Kiwi vlogger Jamie Curry (of Jamie's World) is one of only two New Zealanders to meet the YouTube star threshold of having more than a million subscribers. And her resonance with 13- to 24-year-olds recently caught the attention of Coca-Cola Australia, leading the drinks company to collaborate with the teen on the 'Colour your summer' campaign.

Read more

Contiki gets vloggers onboard again for the Roadtrip 2014, and this time it's got a Kiwi flavour

  • Didge
  • July 10, 2014
  • Skye Wishart
Contiki gets vloggers onboard again for the Roadtrip 2014, and this time it's got a Kiwi flavour

Contiki is back with its YouTube vlogger roadtrip for the third year running, once again piggybacking on the millions of pairs of eyeballs already following every single step those vloggers take. This year New Zealand might be captive too, with Kiwi star Shannon Harris onboard as the only person from outside North America. Sales director Tony Laskey believes The Roadtrip is potentially one of the most powerful marketing strategies Contiki has ever used.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit