Browsing: James Solomon

On the charge: Duracell joins the All Black sponsorship scrum, gets emotional about energy

The NZRU is openly hunting for new international partners in an effort to squeeze as much value out the national team as possible. Main jersey sponsor AIG was a big scalp, and it’s used that platform quite well. And now it’s added Proctor & Gamble’s Duracell brand to the list of All Black sponsors, launching the partnership with a new TVC and marketing campaign based around trusting your power.