articles tagged 'James Mok'

Vodafone launches new piggy positioning, retires James Rolleston

  • Advertising
  • May 22, 2015
  • Damien Venuto
Vodafone launches new piggy positioning, retires James Rolleston

A piglet named Piggy Sue and a Southern Mail courier driver Keith will replace James Rolleston as the face of Vodafone on Sunday night when the telco launches a new brand campaign developed by FCB.

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Just because we can doesn’t mean we should: James Mok on the importance of finding the humanity in technology

  • Advertising
  • October 1, 2014
  • James Mok
Just because we can doesn’t mean we should: James Mok on the importance of finding the humanity in technology

There’s so much talk about innovation today and at Spikes Asia held in Singapore last week, innovation and technology were overwhelming seminar themes, says FCB's James Mok. But what is the relationship between innovation and creativity? And is innovation always creative? What should come first?

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Check me rump and watch me dingleberries: FCB swaps Driving Dogs for singing sheep in latest self-promotional push

  • Advertising
  • August 6, 2014
  • Ben Fahy
Check me rump and watch me dingleberries: FCB swaps Driving Dogs for singing sheep in latest self-promotional push

Advertising has a long history of animal anthropomorphism. And as part of its ongoing marketing campaign around the idea of change, FCB has tapped into that heritage by launching a mad ad featuring a singing sheep.

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We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories

  • Advertising
  • October 15, 2013
  • StopPress Team
We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories

After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year's Axis proceedings to make the awards, as Colenso BBDO's Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.

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In with the blue: ANZ and TBWA\ bank on the power of two—UPDATED

  • Advertising
  • September 27, 2012
  • Ben Fahy
In with the blue: ANZ and TBWA\ bank on the power of two—UPDATED

The fusing of two financial entities that between them have nearly half of the population on their books is a massive—and massively complicated—task, both logistically in terms of back-end systems and emotionally in terms of assuaging customers' fears through communications. It's been in the planning for a while, of course, and in response to yesterday's official announcement that ANZ would be phasing out the National Bank over the next two years, Whybin\TBWA is about to launch a big integrated campaign that "heralds the start of a new era for ANZ and reassures customers they will be getting the best of both worlds".

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Who cares about Spikes Asia? You should

  • Advertising
  • September 19, 2012
  • Nicola Igusa
Who cares about Spikes Asia? You should

Fairfax communications and marketing manager Nicola Igusa ventured to Singapore for the Spikes Asia Festival. And she asked James Mok, the newly minted APAC region executive creative director for DraftFCB, and Sandra King, the group sales and marketing director for Fairfax New Zealand, for their views on the festival and why they think the New Zealand industry should care about it.

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Mok stretches his creative tentacles across DraftFCB's Asia Pacific offices

  • Advertising
  • September 18, 2012
  • Ben Fahy
Mok stretches his creative tentacles across DraftFCB's Asia Pacific offices

He's helped DraftFCB New Zealand go from middle of the road to top of the pops in pretty quick time. And now, after being promoted to the role of group executive creative director for Australia and New Zealand last year, James Mok has been given a chance to dabble in the Asia Pacific with a new regional role.

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The stuff of nightmares: Ogilvy duo takes August ORCA with Consumer NZ campaign

  • Advertising
  • September 11, 2012
  • StopPress Team
The stuff of nightmares: Ogilvy duo takes August ORCA with Consumer NZ campaign

Two winning campaigns from the same agency fold this month, with Ogilvy Wellington’s Nigel Richardson & Steve Cooper scaring the bejesus out of the judges—James Mok and Regan Grafton from DraftFCB, Phil Yule from Voicebox and Kate Humphries from Media Design School—with their Consumer NZ campaign ‘Appliance Nightmares’ and Adam Barnes & James O’Sullivan taking the merit for their KFC ‘Facebook/Double Down’ campaign, which was written at Ogilvy just before they popped over to join DDB.

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Movings/Shakings: 6 August

  • movingsshakings
  • August 6, 2012
  • StopPress Team
Movings/Shakings: 6 August

TVNZ's Eric Kearley joins Rick Ellis at Telstra, Air New Zealand shifts some troops, Copper prepares for growth with a double, Rory Carter opens the doors of Red Dennis, Getty bolsters its APAC marketing team, CAANZ welcomes a new recruit, Kip Brook heads into academia, and James Mok and Kelly Bennett get the call up for Spikes Asia.

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BestMate shuffles back into view in new Vodafone TVCs

  • Advertising
  • July 19, 2012
  • StopPress Team
BestMate shuffles back into view in new Vodafone TVCs

Vodafone may be seeking to acquire a new branch of business with Telstra Clear, but DraftFCB’s latest TVCs for the Telco revisits BestMate, an old product favourite that, although popular, hasn’t received much promotional love as of late.

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Vodafone and DraftFCB blast off

  • Advertising
  • May 31, 2012
  • StopPress Team
Vodafone and DraftFCB blast off

After officially winning the Vodafone account at the end of February, DraftFCB has sent some of its first work into the wild, with one simple retail ad for "the nakedest ever broadband deal" and another slightly more out-there idea—quite literally—for the launch of the Samsung Galaxy S III. 

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What's your beef, vegos?—UPDATED

  • Advertising
  • March 28, 2012
  • Ben Fahy
What's your beef, vegos?—UPDATED

Pak N Save's Stickman is a cheeky wee chappy. And he recently peeved off a few militant vegetarians and upholders of political correctness with a recent Meat Week ad. But rather than bow down to the vocal minority, as often seems to be the case these days, DraftFCB and Foodstuffs had a bit of fun instead and decided to placate the flesh avoiders with a modified version.

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Grafton goes Draftin'—UPDATED

  • Advertising
  • February 29, 2012
  • Ben Fahy
Grafton goes Draftin'—UPDATED

DraftFCB saw its creative director Chris Schofield take up a role with DDB in October last year, following on from Justin Mowday's shift there a year or so before. And, in the latest example of the ongoing inter-agency hostage swapping saga, DDB's deputy creative director Regan Grafton has joined the fray as joint executive creative director with Tony Clewett. Executive creative director James Mok will become group ECD of Australasia. 

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Movings/Shakings: January 24

  • movingsshakings
  • January 23, 2012
  • StopPress Team
Movings/Shakings: January 24

DraftFCB says farewell (kind of) to another senior creative, Yellow brings in two foreign imports in its quest to go digital, Localist undergoes a restructure, Ambient Advertising adds one to the flock, Colmar Brunton welcomes a newbie, and Datamine kicks off 2012 with a triple treat.  

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New week, new award as DraftFCB and MOH nab international accolade

  • Advertising
  • October 10, 2011
  • Cath Winks
New week, new award as DraftFCB and MOH nab international accolade

The Journal is fresh from a massive Effie haul last week. And it's also won big at the international ECHO Awards held in Boston, with the innovative campaign for the Ministry of Health winning yet another gold award. 

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