Footlocker has harnessed the power of social media and NBA player James Harden by getting fans to submit personal requests for Harden via Twitter in a campaign called ‘Play my Tweet’. The best ones will be printed on a basketball and Harden has to shoot hoops with the ‘requests’. If he makes the shot, he’s safe but if he misses he will need to carry it out.
Browsing: James Harden
Your tweet is my demand