Browsing: Jamboree

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High five
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A fair bit to choose from this week, so, in the spirit of V-Day giving, we’re dishing out gifts left, right and centre in an effort to gain your love.

Who’s it for: 2degrees by TBWA\ and Film Construction.

Why we like it: Rhysie and TBWA …

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Air New Zealand faces up to misconceptions, spreads the Kiwi gospel to Aussie non-believers
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New Zealanders, with our unusual combination of immense pride and nagging self-doubt, like to be liked (“How are you enjoying your trip? Are you enjoying your trip? You’re enjoying your trip, aren’t you?”). But, just as Aucklanders have certain preconceptions of, say, Invercargill, many Australians couldn’t think of anything worse than visiting their Tasman neighbours. So, as part of a campaign launching today in Australia, Air New Zealand and its Aussie agency Host Sydney attempted to show a bunch of ‘Kiwi Sceptics’ what they were missing out on by tricking them into a trip to the other lucky country.