Virtual reality technology has recently emerged as the shiny new tool for marketers and Land Rover has jumped on the trend to sell its SUVs before they’ve even arrived in the country.
When a bunch of Jaguar Facebook fans signed up for a “virtual reality” ride at the Big Boys Toys expo in Auckland earlier this month, they didn’t expect to get the real deal. But when they watched the video after the event, they realised they’d been duped. And, much like Y&R NZ’s trick campaign for Land Rover earlier this year, it caught a fair bit of attention.
Automotive brands are pretty keen on ambassadors. Audi has Simon Gault and Steve Dunstan, BMW has Jeff Wilson, Josh Emett and Kathryn Wilson and now Jaguar has joined the club and teamed up with the founder of Crane Brothers, Murray Crane, to launch its new XF and continue its sales momentum.
Motorcorp Group has moved Jaguar and Land Rover from the incumbent account-holders BIG Communications (creative) and Total Media (media) to Y&R NZ, bringing the accounts in line with the global partnership the group holds with the WPP-owned agency.
The SuperBowl has become the red carpet event of the year for the advertisers, in the sense that they get to unleash the work that they are proudest of on arguably the most well-watched stage in America. This year, the hype has not disappointed, and major brands have unleashed a plethora of high-budget teasers and ads, some of which have already attracted millions of views. So, here’s a rundown of the some of the more popular offerings thus far.
Jaguar drivers seem like they’d probably be more familiar with ‘tally ho old chap’ than ‘OMG! LOL!’. But that hasn’t stopped the premium car brand and its agency Big from using the line ‘WTXF?’ in a new campaign for its XF model that’s appearing on super-sized billboards in the main centres and on extra large online banners.
In a slightly unusual move, Motorcorp Distributors Limited has appointed Big Communications as its agency partner on the Land Rover and Jaguar brands while allowing it to maintain its existing relationship with Škoda. The other two Motorcorp brands, Renault and Volvo, will remain with Publicis Mojo, which was awarded the business in March last year, and media planning and buying for all four brands will stay with ZenithOptimedia.