articles tagged 'Jae Morrison'

Eating to win: George Weston and Colenso BBDO promote the bread of champions

  • Advertising
  • May 22, 2015
  • StopPress Team
Eating to win: George Weston and Colenso BBDO promote the bread of champions

A number of ads featuring top sports stars often revolve around them needing the very best to perform at their peak (even if it is rugby players needing the very best deodorant, hair care products or, most ridiculously, batteries). But George Weston Foods, Colenso BBDO and Finch have given that advertising cliche a bit of a nudge by focusing on a hardcore four square warrior for the launch of its new Tip Top Hi-Protein Bread.

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TVCs of the Week: 24 September

  • TVC of the Week
  • September 24, 2013
  • Ben Fahy
TVCs of the Week: 24 September

Z Energy's follow-up road trip, F&P's canine lament and a product destruction demonstration for Yours clock up some points.

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If the shoe fits, destroy it

  • Advertising
  • September 20, 2013
  • StopPress Team
If the shoe fits, destroy it

Product demonstrations are a dime a dozen. Product destruction demonstrations, not so much. But that's exactly what local footwear label Yours has done.

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Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Movings/Shakings: 21 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 21, 2013
  • StopPress Team
Movings/Shakings: 21 June

Jae Morrison shifts to Finch, farewelling Nick Coombe, more gold for Kim Hill, Spark PR picks up Pacific Brands, Trio shacks up with Tourism Malaysia, changes at Positively Wellington Tourism, the arrival of AAANZ, and Tourism Fiji welcomes a new regional director.

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It all adds up: Colenso BBDO takes top spot on international agency index

  • Advertising
  • January 21, 2013
  • StopPress Team
It all adds up: Colenso BBDO takes top spot on international agency index
Resene.co.nz

Beating out the world's biggest agencies, Colenso BBDO's stellar 2012 on the awards front means it has topped the charts of The Big Won report, which calculates global agency rankings based on awards performances. And it's the first time a New Zealand or Australian agency has ever won the title.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Third time's a charm as Colenso takes another YoungGuns honour

  • Advertising
  • January 15, 2013
  • StopPress Team
Third time's a charm as Colenso takes another YoungGuns honour

The YoungGuns awards aim to recognise the world's best advertising and communications industry talent under the age of 30 and, after becoming the only agency in the world to win the YoungGuns agency of the year twice in 2001 and 2008, Colenso BBDO was named as the most awarded agency of the decade by the organisation in 2010. And it's obviously no fluke, because it's also been awarded the 2012 agency of the year prize after winning four bullets in total—one gold, two silvers and a bronze—with Contagion the only other Kiwi agency to take home a prize after winning bronze.

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Auckland Philharmonia and Colenso take a leaf out of the modern musical playbook

  • Advertising
  • October 16, 2012
  • Ben Fahy
Auckland Philharmonia and Colenso take a leaf out of the modern musical playbook

In a world where The Ridges get their own TV show, celebrities get the headlines and fans froth at the mouth over One Direction or Justin Bieber, it's not surprising there's a belief that the lowest-common denominator is on the warpath. It certainly makes things tough for some of the more high-brow pursuits, but rather than simply take the government's funding decision on the chin, the Auckland Philharmonia Orchestra and Colenso BBDO have released a charity single called ‘Soundtrack to Auckland’ to help rally support for its cause from Aucklanders.

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Cadbury keeps the Olympic glass half full with couch-based emotional journey

  • Advertising
  • May 7, 2012
  • Ben Fahy
Cadbury keeps the Olympic glass half full with couch-based emotional journey

Cadbury's been fairly busy lately. It recently launched a new global campaign out of Saatchi & Saatchi Sydney called Joyville and it has followed up the " class="oembed" >">first spot (hmmm, where have we seen the 'lots of funny looking people making chocolate in a secretive factory' thing before?) with a TVC currently running in Australia announcing the arrival of its new " class="oembed" >">Marvellous Creations bar. But, closer to home, as part of its sponsorship of the New Zealand Olympic Team, it has also launched an ad showing its support for the athletes—and the supporters of those athletes.

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Suits off, grooves on: Hallensteins and Mojo raunch it up with new campaign

  • Advertising
  • March 28, 2012
  • Ben Fahy
Suits off, grooves on: Hallensteins and Mojo raunch it up with new campaign

Hallensteins has been trying valiantly to add some coolness to the brand in recent years. And, if the much improved first half results for parent company Hallenstein Glasson are anything to go by, that approach is working. But its latest ad, The Power of the Suit, which was made by Publicis Mojo and directed by new Thick as Thieves recruit Jae Morrison, is easily its edgiest yet.

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Movings/Shakings: 15 February

  • movingsshakings
  • February 15, 2012
  • Cath Winks
Movings/Shakings: 15 February

Judging by the amount of recruitment news this week, it appears plenty of folk began the year looking for greener pastures. Thick As Thieves has stolen Colenso BBDO's art director Jae Morrison, marketing maven Simone Iles finds a new Post, Wellington Tourism gets some absolutely positive additions to the team, Paul Gardiner crosses the line wearing lycra, Gareth Davies joins RedYeti Films, Fee-fi-fo-fum finds the Ideas Shop, Market Pulse reaches for ignition, Hitchcock directs Flying Fish (no birds in sight), APN Outdoor's Friends in High Places line-up gets a shakeup, The Sweet Shop moves even further into Asia, Prodigy signs Bradstreet boy, and Blair Haeata joins Ngage.

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