Browsing: Jacqueline Ireland

News
Thumbs down: Kiwi social media users snubbing their noses at brands
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If you believed the hype, social media was destined to knock traditional media off its perch and marketers have invested heavily in it in recent years. But Kiwis’ engagement with brands and companies on social media is on the slide, with a Colmar Brunton survey on the social media habits of New Zealanders showing the number of Kiwis who follow brands on social media dropping from 41 percent in 2013 to 27 percent this year.

Opinion
Year in Review: Colmar Brunton
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Colmar Brunton lost a key cast member early last year when Harry Pappafloratos passed away. His replacement as chief executive, Jacqueline Ireland, and national qualitative director Spencer Willis go back in time.

News
Busted global pen thief steals Ad Impact Award
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Who would have thought an ad for the humble pen could be so engaging? The new ad for Paper Mate’s InkJoy pens takes an everyday situation we can all relate to, adds humour sharper than a paper cut, and shows just how compelling stationery can be. In the process, it nabs itself January’s Colmar Brunton’s Ad Impact Award for the most Impactful new ad on TV.

Opinion
The Year in Review: Jacqueline Ireland
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Having spent over 30 years picking Kiwis’ brains, Colmar Brunton is pretty close to a household name in New Zealand. But it decided to get itself out there a bit more last year, with a new award on Fair Go rewarding companies with the best customer service and the Ad Impact Award on StopPress to celebrate the ads that have the biggest impact on consumers. Managing director Jacqueline Ireland tells us about a few of her favourite things from 2011.  

News
The rocky green road gets a little smoother
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Not convinced about the sustainability argument when it comes to the purchasing behaviour of consumers? Think again. The latest Colmar Brunton ‘Better Business Better World’ survey results reveal that sustainability influenced the purchasing decisions of 88 percent of respondents. That bodes well for purchasing potential, but on the flip side the survey also found that 72 percent couldn’t think of any brand leaders in sustainability. And if ever there was concern that the term ‘sustainability’ is still perhaps ambiguous in definition to some people, the survey found 20 percent of respondents didn’t know what it meant. 

News
Colenso starts with V, ends with May Ad Impact Award
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With the monster truck, rocket man and ladders campaigns, Colenso BBDO’s marketing initiatives for V have gained a well-deserved reputation as attention-grabbers and conversation starters. And its latest push, which features a large paintball truck splattering humpty dumpty on a wall, has done it again, tickling consumers pink in May’s Colmar Brunton Ad Impact Awards.

News
The Life of Bruce and Brian: 2degrees and TBWA\’s animated approach makes big Ad Impact
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After taking out the big one at the Marketing Awards last year, selling its wares to over 580,000 customers and bringing home a few other weighty accolades in its 18 month history, 2degrees and TBWA\ are already well-accustomed to winning. And it can add another trophy to the box sitting in Rhys Darby’s attic after the new Bruce and Brian spot was judged the winner of the March edition of Colmar Brunton’s Ad Impact Awards. 

Opinion
New research: what NZ worries about
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Colmar Brunton has been tracking the pulse of the nation for the past three years, and we’re starting to see a more positive outlook from New Zealanders across a whole range of indicators, mirroring the shifts that have been noted recently in the business sector.

People are increasingly positive …