DraftFCB’s had an impressive run on the awards circuit this year, winning plenty of metal at D&AD, Clio, New York Festivals, Axis and a few others. And it’s added to the cabinet after Kelly Lovelock and Hywel James were awarded the Grande ORCA for their cunning Prime TV ‘Call Girl’ promotion.
Over the past year and a bit, Y&R NZ has been undergoing something of a transformation (as its logo said, ‘re-est. 2012’). And, along with a new brand, new sub-brands and a swanky new office in the Auckland CBD, there have also been a host of changes to the staff roster in recent months.
A galaxy of stars/people with faces for radio gathered at Atico Cocina in Auckland yesterday to listen to the year’s best radio ads. And, like last year, when Murray Watt from DraftFCB took both the Grande Orca and the people’s choice awards, and the year before that, Publicis Mojo’s Hadleigh Sinclair and Jack Delmonte walked away with both prizes, a giant cheque and a trip to the Cannes Lions for a very funny Subway campaign that detailed fat-related afflictions such as double chins, cankles and bingo wings.
Jack Delmonte and Hadleigh Sinclair from Publicis Mojo take November’s ORCA for their ‘Low Fat’ Subway campaign, which was a real hit with the judges, and can be credited with inventing the phrase “hairy neck dumplings” as a euphemism for goatee adorned double chins.
As a founding member and the first course leader of the AdSchool at Media Design School, David Bell has whipped a multitude of young advertising minds into shape and readied them for the cut and thrust of the real ad world. And to honour these efforts over the years, he was handed the Lifetime Achievement Award at the 2011 CAANZ Axis Awards last week.
The brief from TVNZ to the young advertising whippersnappers was to get more viewers to tune into ONE’s flagship 6pm bulletin. And Jono Fox and Jack Delmonte of Adschool took the win with their smart integrated campaign ‘Make Sense of it at Six’. The other finalists were Jen Waldron and Ben Polkinghorne of AdSchool and Adam Martin of AUT University’s Creative Advertising School.