Over the last few years, Getty Images has been tracking the type of imagery that companies prefer to use when it comes to representing their brands. And what the company has found, is that brands are shifting from the stereotypical stock types and opting for more varied and diverse alternatives. And these trends are also being reflected in terms of the imagery that brands are using to depict love in 2015. Rebecca Swift, the director of creative planning at iStock, shares her views on how Kiwi and Aussie representations of love are shifting.
20 popular iStock images showcase the shift in representations of love
Finding the stock image sweet spot in a changing world: Getty Images’ Arran Birchenough shares his insights
Arran Birchenough, the country manager for Getty Images in New Zealand, shares some insights on how brands can find that stock image sweet spot that lies somewhere between the generic and the overly contrived.