New Zealand’s rugby stars are showing off more than just their rugby moves in this years Super Rugby campaign as choreographer Parris Goebel and her crew put a twinkle in their toes.
Browsing: Israel Dagg
After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB’s festive ad ‘Dinner for two’ has taken out the award for 2014’s Most Impactful Ad, with Samsung’s G5 Days and Nestle Purina’s ‘Herding Cats’ also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.
With cricket excitement reaching an all-time high in New Zealand, plenty of commercial parasites are trying to make hay while the sun shines (top prize goes to Calendar Girls for its classic plane-based ambush advertising at Eden Park). Even golf is getting in on the act, with Lydia Ko and Israel Dagg reuniting to drum up interest in the sport—and support for the Black Caps.
By his own admission, Israel Dagg had a tough season on the field, but he’s been in top form when it comes to endorsing Samsung products. And, following on from the S5 Days clip that was released a few months back, he hit the streets of Chicago during the All Blacks’ recent visit to put the Gear S smartwatch through its paces.
The growing prevalence of the online channel has made it more common for the regional arms of major organisations to make locally produced content. And this trend has now seen Samsung release a new YouTube clip that features rugby star Israel Dagg showing off the full utility range of the GS5. But placing your brand’s message in the hands of a sports star comes with its risks.
There’s been plenty of speculation about when Kiwi golfing phenom Lydia Ko would sign on the dotted line and start chasing the big bucks. But rather than having to deal with a traditional press conference and the obligatory banal questions from nosey parkers, she decided to announce her decision with an entertaining video that she posted to Twitter.