Browsing: Israel Dagg

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Vodafone’s telco tear-jerker gets a fist bump after winning Colmar Brunton’s most impactful ad of 2014
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After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB’s festive ad ‘Dinner for two’ has taken out the award for 2014’s Most Impactful Ad, with Samsung’s G5 Days and Nestle Purina’s ‘Herding Cats’ also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

News
NZ Golf and Augusto mix their sports as Ko and Dagg reunite for a spot of ‘cricket golf’
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With cricket excitement reaching an all-time high in New Zealand, plenty of commercial parasites are trying to make hay while the sun shines (top prize goes to Calendar Girls for its classic plane-based ambush advertising at Eden Park). Even golf is getting in on the act, with Lydia Ko and Israel Dagg reuniting to drum up interest in the sport—and support for the Black Caps.

News
Izzy Dagg showers with his phone for Samsung
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The growing prevalence of the online channel has made it more common for the regional arms of major organisations to make locally produced content. And this trend has now seen Samsung release a new YouTube clip that features rugby star Israel Dagg showing off the full utility range of the GS5. But placing your brand’s message in the hands of a sports star comes with its risks.