Several weeks after kicking off its 60th anniversary via a nostalgic TVC by Ogilvy, Holden has now extended the celebrations to its website with a series of vignettes that aim to tell the stories of fans of the brand. The video compilation is currently being hosted on a microsite called ’60 Years Loyal’, and was created by Dentsu Aegis-owned digital creative agency Isobar, which launched in Auckland in February. Updated with further information on Ogilvy’s contribution to the campaign.
Aegis Media will bring its digital brand Isobar to New Zealand from next February under the leadership of current Isobar Sydney general manager Grant Henderson. The introduction rounds out the network’s local offering and will include expansion of the Kiwi team.