Following the $49 million acquisition of iSite Media by QMS, the pair of companies have now completed their integration and will now trade under the name QMS NZ.
AUT students Tara Collins and Ruby Soole are set to make their debut in the marketing world after their idea won over Hansells and iSite Media.
Investment company Infratil Limited has sold its 100 percent stake in iSite Media to QMS for $49 million. StopPress chats to iSite chief executive Wayne Chapman about what this means for the business.
The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate (CAGR) of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.
iSite Media has invested heavily in its own measurement and planning tools over the past few years, with its efforts to provide better targeting and planning tools for buses in 2013 earning it a host of awards and some new customers. And now it’s applying a similar model to billboards.
According to a new promotional video clip released by iSite Media via The Business, people in the New Zealand media industry, particularly those in the decision-making positions, are currently afflicted by an epidemic of agoraphobia, an irrational fear of open spaces that often precludes sufferers from going outside. The almost four-minute-long clip kicks off by depicting four high-ranking industry players—Dentsu Aegis chief executive Robert Harvey, OMD general manager Zac Stephenson, Mediacom general manager Nikki Stevens and PHD media director Lee-Ann Morris—each undergoing the struggles that come with the condition.
It seems that unconventionality extends beyond the title of iSite Media’s head of freshness Rupert Fenton. To celebrate the company’s update of its ‘Highly Targeted Outdoor’ offering, Fenton took the bizarre step of undergoing a Botox treatment in a quirky move that coincides with the announcement that the company has recently added the latest census data to its award-winning tool.
An Achilles’ Heel of the outdoor industry is its perceived lack of measureability and targeting. But iSite Media has taken a big step to remedying that, with the launch of a suite of products that claim to deliver highly targeted outdoor media solutions and offer media agencies better campaign planning tools. Plus: Andrew Renholds gets his spy on.