Browsing: iSite

News
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
By

The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate (CAGR) of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

News
iSite addresses outdoor fear in quirky B2B spot
By

According to a new promotional video clip released by iSite Media via The Business, people in the New Zealand media industry, particularly those in the decision-making positions, are currently afflicted by an epidemic of agoraphobia, an irrational fear of open spaces that often precludes sufferers from going outside. The almost four-minute-long clip kicks off by depicting four high-ranking industry players—Dentsu Aegis chief executive Robert Harvey, OMD general manager Zac Stephenson, Mediacom general manager Nikki Stevens and PHD media director Lee-Ann Morris—each undergoing the struggles that come with the condition.

News
iSite’s head of freshness gets botox to celebrate evolution of the ‘Highly Targeted Outdoor’ tool
By

It seems that unconventionality extends beyond the title of iSite Media’s head of freshness Rupert Fenton. To celebrate the company’s update of its ‘Highly Targeted Outdoor’ offering, Fenton took the bizarre step of undergoing a Botox treatment in a quirky move that coincides with the announcement that the company has recently added the latest census data to its award-winning tool.

News
Ready, aim, fire: iSite Media launches new targeting and measurement tools
By

An Achilles’ Heel of the outdoor industry is its perceived lack of measureability and targeting. But iSite Media has taken a big step to remedying that, with the launch of a suite of products that claim to deliver highly targeted outdoor media solutions and offer media agencies better campaign planning tools. Plus: Andrew Renholds gets his spy on.

Movings/shakings
Movings/Shakings: 2 May
By

Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.

Movings/shakings
Movings/Shakings: 15 March
By

Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.

1 2