Browsing: Iris

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Iron men: Adidas and Augusto put All Black stars to work
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‘Creatively-led, humanity-obsessed’ agency/production company Augusto has done some good work for Adidas in recent times, like the 60-minute documentary on the history of the All Blacks jersey and the Supersounds campaign. And for its latest trick, it’s got Richie McCaw, Dan Carter and Israel Dagg to embrace their domestic sides to promote the arrival of iron-on numbers on fan jerseys.

News
‘Australia, I want one of your big things’: Parker takes the lead as Christchurch appeals to the disappearing Aussies with quirky mockumentary
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After a tender process that ended up attracting over 50 submissions, Sydney agency Iris was chosen to lead Christchurch and Canterbury Tourism’s push to bring Aussies back to the region after a 43 percent decline in visitor numbers since the earthquake. And it has launched a campaign based around a series of long-form mockumentary episodes, with Mayor Bob Parker playing on Australia’s love of oversized novelty structures and real-time images used to show how far the city has moved on.