Browsing: iProspect

News
Yahoo launches in-stream native ad offering, gives selected brands the keys to its homepage
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Self-service is common in supermarkets, petrol stations and at buffet restaurants, but not so much when it comes to producing content marketing pieces for publishing on a major website. And yet, this is exactly what Yahoo has been facilitating to certain selected clients over the last few months through the beta version of new native ad in-feed platform that it has recently made available to the wider market.

News
Kiwi agencies vie for dodgeball glory
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Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.

Movings/shakings
Movings/Shakings: 20 November
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TVNZ’s loss is Orion Health’s gain as Annemarie Browne moves on, more changes at Fairfax, Aegis welcomes a new digital media guru, Octane rekindles old flame, 19-year-old entrepreneurial hot shot heads to the US and Iain Nealie shacks up with Google.

News
iProspect announces major appointment in New Zealand
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A new face is set to join the iProspect APAC team, with  Marcus Hawkins-Adams coming in as general manger of the New Zealand office. Hawkins-Adams, currently Managing Director of Isobar Australia, has 20 years of experience in the digital arena, working on major brands both locally and globally.

News
iProspect wins MySpace
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Just three weeks after launching in New Zealand, iProspect has won the MySpace account.

The business was won without a competitive pitch and will involve search and digital strategy with iProspect and planning and buying through iProspect’s sister agency, Carat.

MySpace was looking for a like-minded progressive digital media …

News
Prospects rise for search marketing
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After its inception in the US 13 years ago, iProspect launches in New Zealand. The company claims to be the ‘Original® Search Engine Marketing Firm’ that pioneered the practice of search engine optimisation and analysing online click-through data to increase ROI.

iProspect NZ is the company’s 21st global office …