This week in eBuzz from Michael Carney's Marketing Week: The iPad and The Customer Dilemma: The New Zeal of the Music Industry
Marketing, advertising & media intelligence
Over the past few years, there have been numerous attempts to make magazines more interactive. Sadly, most of those attempts tended to revolve around gimmicky, impractical augmented reality stunts, where a magazine might be held up to the computer screen and a photo 'comes to life'. There was already a medium for this: it was called video. And there was plenty of it on that thing called the internet. But for the first time in a long time, if some of the app demonstrations deliver what they promise, the integrated digital content soon to be offered up appears to offer actual benefits to everyone involved in the process—the readers, the advertisers and, if the money starts coming back, the publishers.
The world – well, mainly the technorati – once again went temporarily gadget mad a few weeks back when Steve Jobs waltzed on stage, resplendent in a tucked in t-shirt and blue jeans, to show off his new iPad, Apple's latest shiny weapon in the fight for convergence. And Nielsen has gathered a few numbers that show the product launch is about to break records when it comes to online discussion.