Browsing: iPad

News
The battle of the tablets
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Samsung’s latest TVC for the Galaxy Pro tablet range has no qualms making digs at the opposition’s expense. The Microsoft Surface and Kindle aren’t spared and neither is the iPad, which apparently doesn’t cut it in terms of features despite its “retina thingy”.

News
Imagistory app among the first hunting Kiwi kickstart
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Imagistory, an app that encourages kids to use their imaginations to create stories from picture books, is among to first to use Kickstarter as the site gets set to launch downunder today. Founder Nick Barrett won the top award in AUT’s Venture Fund for the app concept in 2011, which provided a $7300 boost. He’s now seeking $15,000 on Kickstarter.

News
Threaded Media takes its art to the app store
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Small Auckland-based publisher and design studio Threaded Media has been showcasing New Zealand’s and the world’s best designers and creatives since 2004 via its “collaborative design publication” Threaded. And now, after a two-year investigation/evolution into expanding the digital division, it’s launched a new iPad app that brings some of its aesthetically-pleasing content to life.

News
Land Rover shows off its rich outdoor heritage with unique approach to comparative advertising
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Land Rover started off not long after World War II when a farmer in the UK stripped a battered army jeep and decided to build something more appropriate. 65 years on and the cars are certainly a whole heap more luxurious, but the brand hasn’t forgotten its roots, and Big Communications is showcasing this evolution with a new campaign that has given the international creative a local twist.

Opinion
Learning from Apple’s iPad Mini trademark malarkey
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In April this year, international media reported on the United States Patent and Trademark Office’s (USPTO) decision to refuse registration for Apple’s iPad Mini trademark on the grounds it’s simply descriptive. But within days of the story breaking, the USPTO was backtracking on its decision.