Since its launch only two years ago, Wellington-based tech start-up Showcase Workshop has grown quickly, picking up major Kiwi clients such as Spark, NZTE, Z Energy and The Warehouse, and now the company is expanding into Europe after winning a new client in Vodafone UK.
B Magazine, a partnership between Clanmouse and Bronwyn Williams, is offering iPad users the chance to buy products within its virtual pages. Clanmouse says it’s a model that seeks to bridge the gap between advertising, retail and publishing.
Imagistory, an app that encourages kids to use their imaginations to create stories from picture books, is among to first to use Kickstarter as the site gets set to launch downunder today. Founder Nick Barrett won the top award in AUT’s Venture Fund for the app concept in 2011, which provided a $7300 boost. He’s now seeking $15,000 on Kickstarter.
NZ Rugby World has made significant advancements in the digital space this year, launching its iPad edition, increasing the frequency of its eDm to weekly and growing its Facebook fan base to over 20,000 friends. And its latest promotional piece features one of the sport’s most promising players, Steven Luatua, who encourages viewers to buy a copy—or else.
Small Auckland-based publisher and design studio Threaded Media has been showcasing New Zealand’s and the world’s best designers and creatives since 2004 via its “collaborative design publication” Threaded. And now, after a two-year investigation/evolution into expanding the digital division, it’s launched a new iPad app that brings some of its aesthetically-pleasing content to life.
Land Rover started off not long after World War II when a farmer in the UK stripped a battered army jeep and decided to build something more appropriate. 65 years on and the cars are certainly a whole heap more luxurious, but the brand hasn’t forgotten its roots, and Big Communications is showcasing this evolution with a new campaign that has given the international creative a local twist.
In April this year, international media reported on the United States Patent and Trademark Office’s (USPTO) decision to refuse registration for Apple’s iPad Mini trademark on the grounds it’s simply descriptive. But within days of the story breaking, the USPTO was backtracking on its decision.
When tablet computers first arrived on the scene, they were slated as something of a saviour for the ailing magazine industry; a medium that offered the utility of digital technology but actually allowed publishers to make money from it. That certainly hasn’t come to pass in New Zealand yet, and there have been a couple of false starts in that space already. But with impressive download figures and an endorsement from Apple in its best of list at the end of 2012, McHugh Media’s Mindfood iPad app could just be a glimpse into the future.
Fairfax Media is expanding its portable news repertoire, last week announcing the launch of its first Android app for Stuff.co.nz. That means “more people than ever can get up to date with Stuff’s award winning news on the go”, according to Fairfax digital general manager Nigel Tutt.
Over 10,000 entries were submitted from around the world and the nominees for The Webby’s, AKA the Oscars for nerds, were announced this week. And Special Group’s ‘Living Office’ web banner, New Zealand-based Drugs.com and Supply’s ‘Scam Machine’ for Netsafe are the only local contenders up for an award, while Resn, DraftFCB, Alt Group, Oh Baby, Fairfax and APN all received the next best thing, official honoree status.
It calls itself “the world’s largest online newsstand” and “the world’s premier magazine reader for iPad” and now Zinio New Zealand is offering digital versions of some of the country’s top selling magazines for just 99c during December. And, to sweeten this Christmas deal, you can get up to 25 percent off annual subscriptions from selected titles and the first 500 users to register and purchase a selected subscription in December will also go into the draw to win an iPad. Even if you aren’t trendy enough to have an iPad, the mags on offer can still be read on boring old PCs and Macs. Check out the magazines on offer here.
It was revealed by the Herald yesterday that New Zealand Post seems to have designs on the directories business, after it snaffled Yellow’s ex-director of sales Greg Murphy and three other national and regional sales managers. But, not one to lie down in the face of adversity *ahem, Google, ahem*, Yellow is still trying to up the ante and has announced the launch of its new, locally developed iPad and iPhone apps.
Anyone who has had the pleasure of dealing with corporates, government departments or academic institutions presumably knows there are an almost limitless number of seemingly ridiculous rules that have to be obeyed. Many of these rules fly directly in the face of common sense and are generally frustrating time-sucks. But StopPress can’t recall a rule that seems quite as ridiculous as this one from Apple.
After more than 200,000 votes from the public were tallied for this year’s People’s Choice NetGuide awards, the winners have all been crowing, with Stuff.co.nz picking up the top prize and tvnz.co.nz winning best media site.
Our obviously extremely wealthy, remarkably tech savvy and very trendy stablemate DesignDaily is giving away a fancy new Apple Jabscreen (slightly more commonly known as an iPad) to one of its lucky readers. So simply sign up (with your real name and email address) here to receive the weekly email newsletter from New Zealand’s new design and architecture blog and you’ll go into the draw. And if you’re already a subscriber, tell your friends and family to sign up and, if they win, demand custody of the marvellous device in the weekends.
New technology has meant that consumers are engaging with media in ways that George Jetson would be proud of. Of course, given the feverish enthusiasm for the iPad, there’s already quite a bit of interesting data about it and while the consumers love it, publishers are also rightly excited about the revenue—and creative—possibilities offered by the new medium. So who’s buying two of Apple’s most popular devices, the iPad and the iPhone? Nielsen surveyed more than 64,000 mobile subscribers in the US to find out.
For months the New Zealand tech retailers have been displaying a range of iPad paraphernalia for sale in their stores and, as of today, they actually get to sell the object all that paraphernalia is associated with. But after all the hype, all the talk of publishing revolutions and all the feverish Tweetbooking about Jobs Almighty and his newest hero product, there seems to be a surprising dearth of local applications available on the day of the iPad’s release in New Zealand.
In this helping of Michael Carney’s Marketing Week: The sudden importance of mobile wallets What’s a Facebook Fan really worth? Google’s answer to publishers’ love affair with the iPad 10 ways to improve loyalty programmes Digital Funding from NZ On Air Outrageous Fortune, American-style
Steve Jobs introduces the Death Star. And more iPad tomfoolery, this time with our old friend velcro.
The second installment of the Olympus PEN series. 355 pictures were taken, printed in billboard size and shot again – and the video was produced with the Olympus PEN itself …
In this installment of Michael Carney’s Marketing Week: As TV watching habits change, audience measurement is changing with it. Is social buzz leading to more ka-ching? Nielsen says ‘meh, not really’. Online video is hot. And B2BTV hopes to tap into it for the New Zealand market. Can our internet infrastructure actually handle the iPad? Whitcoulls launches an e-reader. But, without cellular connectivity, will it be able to compete? Data-driven coupons show their worth. Survey your way to a fitter, healthier marketing you, and expand your mind by getting a spot in the third Social Media Marketing Course.
Hark! The iPad hath been released, the feverish purchasing (300,000 on its first day in the US, Apple says) hath begun and the opining, reviewing, analysing and critiquing of one of the world’s most talked about devices is well underway. And, overall, it seems the opining, reviewing, analysing and critiquing of this ‘game changing’ gadget has been very positive.