Browsing: Invironments

It’s what inside that counts: Y&R and Curious raise the bar with HRV’s new push—UPDATED

New Zealanders are well accustomed to seeing ads extolling the virtues of our country—and our character. And while the first piece of work for HRV by Y&R certainly shows its fair share of majestic landscapes and quintessentially Kiwi scenarios, there’s a darker, more honest side to the new campaign that references the fact the quality of our housing stock leaves a lot to be desired and aims “to reinvent the New Zealand home invironment”.