Invercargill is well known for its wide ‘Parisian’ boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn’t ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.
A new identity: The rebranding of Invercargill
Dream team rob southern bank, thighs to be slapped in ‘Invergiggle’
After their combined bacon and dairy victories earlier this year, the dream team of Naked Communications and Josh&Jamie has snaffled another one, SBS Bank.