Interactive advertising revenue reached $234.9 million in quarter three of this year, with desktop leading the way according to IABNZ’s Revenue report.
Marketing, advertising & media intelligence
IABNZ’s Internet Advertising Report: new methodology, desktop leads the way and mobile remains small
Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report. It shows desktop leading the way while mobile is slow and steady.
Side projects are nothing new in the industry. Most creatives have a few quirky non-commercial ideas they work on outside of work hours. But for that to go from a hobby project to a global success is not an everyday story. However, achieving just that is Justin Harwood, director and founder of Tomorrowland Sound and Vision, and director and producer of the international award winning High Road web series. As the series enters its third season, we talk to Harwood about its humble beginning, the idea of companies funding content and how creatives can make it big on the Internet.
It’s a regular feature in any modern home, a lifeline even for those who live in it and yet the broadband modem gets little notice for anything other than its function. But Orcon hopes to banish the boring, by bringing together New Zealand artists to turn the modem into a work of art in a designer series.
Not too long ago the high-pitched robotic noises of a modem connecting served as our only gateway to an online world that was typified by webpages that slowly lagged into existence. Over time, the lag has reduced and ongoing roll out ultra-fast broadband (UFB) holds the promise of snuffing it out entirely. StopPress chats to a few industry players about why the roll out of ultra-fast broadband is important for Kiwi consumers.