A recent decision in the UK found that Marks & Spencer misled consumers by using a competitor’s name—‘interflora’—as a keyword trigger for advertisements on Google. AJ Park’s Nigel Robb looks at what it might mean for Kiwi marketers.
Some might argue there’s a degree of trickery every day of the year in the world of marketing and media. But it’s taken to much more preposterous levels—and is almost actively encouraged—on April Fool’s Day. So here’s a collection of the best pranks, fakes and subterfuges from New Zealand and around the world.