Interbrand was riding high after its work for the New Zealand AIDS foundation won a TVNZ-NZ Marketing Award in the not-for-profit category and a global Interbrand Best Work Award for verbal identity. But that was fairly shortlived because and it has lost the Love Your Condom (LYC) brand, a government-funded prevention campaign encouraging condom use among all gay and bisexual men, the most at risk demographic for contracting HIV, to bcg2.
In an industry renowned for its chopping and changing, there aren’t too many agency/client relationships that can claim to have lasted 20 years. But Sky and DDB have found their happy place and they’re breaking out the china to celebrate one of the country’s longest-running—and most successful—unions.
Memphis Meltdown has never been known for its sanity, but now the brand is encouraging Kiwis to join the madness by screaming into a giant ear for ice cream.
Since it was switched on around 23 years ago, Sky has grown into the country’s biggest media company, with almost half the country signed up to its services. For the past few years, its default brand statement has been ‘Your Happy Place’ and DDB’s comms around that idea have been top notch. But it’s started to roll out its new brand identity, which features the tagline ‘Come With Us’ and aims to bring the work of the broadcaster to the fore.
How’s New Zealand doing when it comes to corporate social responsibility? Must try harder, says Interbrand’s managing director James Bickford.
Rialto is a slightly under the radar New Zealand media success story. And it’s coming up 13 years old. So to celebrate its transition into the teens, it’s been given a thorough going over, with a new look and feel created by Intebrand and a new self-aware print, radio and digital campaign via DDB that aims to attract a broader demographic and position Rialto as ‘The Storyteller’.
In an effort to attract a “social, lively and stylish urban audience” to a product not usually associated with such phrases, NZ Lotteries and Running with Scissors have just launched a new range of Instant Kiwi tickets. And marketing manager Robert Saunders says it’s the biggest facelift for the tickets since it started selling them back in 1989.
As a popular source for journos writing branding stories and the local head of one of the world’s biggest branding agencies, Interbrand, which releases its annual report of the world’s best brands, James Bickford knows his stuff—and is never short of opinions. Here are a few more.
As Interbrand’s Tom Warden recently wrote, whether you go for a descriptive or associative brand name, choosing a name for your business is one of the most important decisions you’ll make. And The Namery, which claims to be Auckland’s first specialist naming consultancy, wants to help you with the process.
Toyota has held onto its number spot in the 2012 rankings of Interbrand’s second Best Global Green Brands report, but Johnson & Johnson isn’t far behind and Danone (#9), Ford (#15), and Starbucks (#36) are rising fast, with tech and automotive brands dominating.
… (except from vending machines) as Karl Fleet departs Colenso to sit on a throne in the Campaign Palace, Interbrand welcomes a new senior designer, Andrew Spear takes up the rod at NZ Fishing World, PPR shacks up with big comms behemoth Burson-Masteller, Frucor drinks in a new chief executive, Keiran Frost moves up the Orange chain and TVNZ renews its free-to-air deal with Warner Bros.
The retail industry has been crying into its cornflakes for the past few years as the perfect storm of recession, the rise of e-commerce and, more recently, massive natural disasters, has battered the sector. But according to brand consultancy Interbrand, which has just released its inaugural Best Retail Brands report, there are “true and measurable signs of optimism” in what is likely to be a fragile recovery.
Lorenz Perry co-founded the small indie agency Splinter Group two years ago following stints with a few of the big boys. But he has decided bigger is actually better and started as the creative director at Interbrand this week, replacing Debbie Hyde.
Interbrand has released the 11th annual 100 Best Global Brands rankings and, out of the corporate turbulence seen over the past 12 months, it’s the high profile technology brands that have performed best.
Congrats to the little Kiwi that could – Instant Kiwi scratchies turn 20 years old this month. Interbrand has been the design company responsible for all the Instant Kiwi designs since the very first scratchie in 1989. Two new IKs have been released to celebrate the birthday – a collector’s edition …