Browsing: Interbrand

News
Curse of the podium strikes Love Your Condom creator Interbrand
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Interbrand was riding high after its work for the New Zealand AIDS foundation won a TVNZ-NZ Marketing Award in the not-for-profit category and a global Interbrand Best Work Award for verbal identity. But that was fairly shortlived because and it has lost the Love Your Condom (LYC) brand, a government-funded prevention campaign encouraging condom use among all gay and bisexual men, the most at risk demographic for contracting HIV, to bcg2.

News
Sky and DDB celebrate 20 years of ad marriage
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In an industry renowned for its chopping and changing, there aren’t too many agency/client relationships that can claim to have lasted 20 years. But Sky and DDB have found their happy place and they’re breaking out the china to celebrate one of the country’s longest-running—and most successful—unions.

News
Come with us: Sky’s new brand invites New Zealand on a journey, aims to change perceptions—UPDATED
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Since it was switched on around 23 years ago, Sky has grown into the country’s biggest media company, with almost half the country signed up to its services. For the past few years, its default brand statement has been ‘Your Happy Place’ and DDB’s comms around that idea have been top notch. But it’s started to roll out its new brand identity, which features the tagline ‘Come With Us’ and aims to bring the work of the broadcaster to the fore.

News
Rialto Channel rebrand adds some self-awareness, shows it’s not all Eastern Bloc think-pieces
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Rialto is a slightly under the radar New Zealand media success story. And it’s coming up 13 years old. So to celebrate its transition into the teens, it’s been given a thorough going over, with a new look and feel created by Intebrand and a new self-aware print, radio and digital campaign via DDB that aims to attract a broader demographic and position Rialto as ‘The Storyteller’.

Opinion
Year in Review: James Bickford
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As a popular source for journos writing branding stories and the local head of one of the world’s biggest branding agencies, Interbrand, which releases its annual report of the world’s best brands, James Bickford knows his stuff—and is never short of opinions. Here are a few more.

News
What’s in a name? Plenty, says new naming consultancy
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As Interbrand’s Tom Warden recently wrote, whether you go for a descriptive or associative brand name, choosing a name for your business is one of the most important decisions you’ll make. And The Namery, which claims to be Auckland’s first specialist naming consultancy, wants to help you with the process.

News
Change is inevitable…
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… (except from vending machines) as Karl Fleet departs Colenso to sit on a throne in the Campaign Palace, Interbrand welcomes a new senior designer, Andrew Spear takes up the rod at NZ Fishing World, PPR shacks up with big comms behemoth Burson-Masteller, Frucor drinks in a new chief executive, Keiran Frost moves up the Orange chain and TVNZ renews its free-to-air deal with Warner Bros. 

News
Interbrand retail report sees glimmers of hope as Woolies tops Asia Pacific league
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The retail industry has been crying into its cornflakes for the past few years as the perfect storm of recession, the rise of e-commerce and, more recently, massive natural disasters, has battered the sector. But according to brand consultancy Interbrand, which has just released its inaugural Best Retail Brands report, there are “true and measurable signs of optimism” in what is likely to be a fragile recovery. 

News
Snowberry snaffles silver for package design
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New Zealand brand and design company Interbrand has been recognised for its work on Kiwi luxury cosmetics brand Snowberry after its package design was awarded silver in the Bath, Beauty and Health category at the first ever Dieline Awards.

News
Sochi 2014: a portal to ‘the future’
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Sochi 2014 recently launched its new brand, emblem and tagline (‘Gateway to the Future’) for the winter Olympics, introducing the first ever Olympic Games emblem that also forms a web address.

News
Instant Kiwi celebrates 20th anniversary
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Congrats to the little Kiwi that could – Instant Kiwi scratchies turn 20 years old this month. Interbrand has been the design company responsible for all the Instant Kiwi designs since the very first scratchie in 1989. Two new IKs have been released to celebrate the birthday – a collector’s edition …