Would you blow all your money on a $900 drone? If so, prepare to face the consequences in Banqer’s new interactive YouTube series teaching kids about loans and debt.
The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.
The Reserve Bank of New Zealand launched a swanky, interactive website built by FCB to show off New Zealand’s new bank notes. But, it’s more than just a website, it’s also the centre of a wider campaign around the roll out of our new paper (or rather, plastic) which spans over several other mediums.
Peugeot’s latest TV ad may seem run of the mill. That is until they promise ‘an online experience you’ll never forget’. Given advertisers are known for their hyperbolic tendencies, StopPress didn’t have high hopes of Peugeot living up to its claim. However, upon arrival at Pure 308 website, we were pleasantly surprised by an eye-catching online execution. PLUS: a look at few other slick online efforts.
According to Mary Meeker’s latest report, online attention minutes continue to grow in the US (with mobile now accounting for over half the time spent online). And the gap between attention and ad spend is also starting to close. That trend is evident here too, and the latest IAB/PwC Online Advertising Report showed that the sector generated $180 million in the first quarter of 2015, a 53 percent increase year on year.
Content marketing and its dodgy cousin native advertising are big areas of focus for brands and media owners at present. And they’re also big areas of confusion, with no set rules on disclosure and very little data for this market. The IAB NZ’s Standards & Guidelines Council is aiming to change that and has set out on a mission to gauge the level of activity, build a resource on the topic and help educate and showcase what is currently being offered in New Zealand.
Interactive is an expanding piece of the ad spend pie here and around the world, and Magna Global has predicted it will overtake TV in the US by 2017. Facebook is a big part of that ecosystem and it reckons it can offer both scale and granularity. So we caught up with Facebook head of New Zealand Stephen Scheeler to find out what’s happening here and how House of Travel has harnessed the social network and is moving away from traditional media.
Interactive advertising has just had its biggest quarter ever according to the latest IAB/PwC report – total spend in New Zealand was $142.37 million, the second quarter up 24 percent year-on-year.
In a change of tack from giving out free cutlery, knives and glassware, the embattled Countdown followed New World’s Little Shop suit recently and hawked DreamWorks Heroes 3D collectible character cards and albums. And kids and adults alike have loved it, with general manager of marketing Bridget Lamont saying the campaign saw millions of cards in the hands of Kiwi parents and kids, and more than 100,000 albums sold out across the country.
Sky has given its ‘come with us’ microsite a facelift by introducing an interactive browsing feature that takes the visitor on a short promotional journey through the programming currently on offer to subscribers. PLUS: The broadcaster has also announced a partnership with Boston-based, text-streaming company Spritz, which recently unveiled technology that allows viewers to read text on screens one word at a time without having to move from word to word or around the page.
The Tui campaign that began with a video prank and ended with a stack of YouTube views and media coverage around the globe has won this year’s Grand Prix prize in the Yahoo! Digital Strategy Awards. The campaign’s authentic content resonated with the target demographic, Yahoo! awards organisers said.
Local mobile advertising spend made the biggest leap among the categories the IAB reports on in its quarterly figures and this time it achieved a 73 percent jump. However, mobile remains a small part of the overall spending mix.
More online ad spend figures, this time a new quarterly study by the Interactive Advertising Bureau New Zealand (IAB) and PwC, which shows interactive ad spend is up 26 percent to $99.2 million in the first quarter of this year.
Jib Jab hasn’t completely cornered the market on animations with people’s faces stuck on them, as BNZ Bank clearly shows in its latest Kiwisaver campaign on Facebook.
Interactive advertising saw the largest dollar figure growth of all measured categories according to the Advertising Standards Authority’s 2012 annual turnover report.
Interactive ad revenue figures have been steadily heading upwards over the past few years in New Zealand and in the latest round of figures, the sector hit its highest ever level, with total advertising spend in Q3, 2012 of $94 million, an increase of three percent from the last quarter and an increase of five percent year-on-year. But, as you’d expect in such a rapidly developing industry, there are still a few issues to contend with, including a fall in display advertising, the use of ad blocking software and discussions around the appropriate methodology for collecting revenue data.
The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.
Liz Fraser, the head of MSN New Zealand, has been elected as the Interactive Advertising Bureau’s new chairperson, taking over from the outgoing chair Michael Gregg.
Entries for the 2010 Best Design Awards are now open and this year there’s a shiny new awards logo and a brand new category, interactive design, on the menu.
Wellington interactive digi-savants Resn raked in the trophies at the international Pixel awards, winning best agency, best in show and best experimental (for the JAG Jeans brand website) and two other suitably geeky space invader-themed awards (best music Site for Fat Freddy’s Drop TV and best animation for Nelson company 26000 Vodka’s website).
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have spoken. And the digerati they are most pleased.