Digital advertising revenue will overtake newspapers in 2016, the Interactive Advertising Bureau says.
Browsing: Interactive Advertising Bureau
Figures released today show New Zealand online advertising spend experienced healthy growth in the first quarter of this year, keeping pace with, and in some cases outstripping, international trends.
Good, old-fashioned, tree-based magazine-lovers claimed a famous victory over their digital cohorts/opponents at last night’s inaugural Magazine Publisher’s Association Christmas stoush. But the mag-debaters had to call on some visual aids to get them across the line.
In June last year there was a blaze of publicity surrounding Flossie.com, a female-centric masthead that brought together the ‘best of the best’ female focused websites. But the blaze has well and truly subsided, advertising reality has bitten and Flossie Media Group has now decided to turn its back on the display advertising model.