articles tagged 'interactive'

What would you do? Banqer challenges players to use their financial wits and escape debt

  • Marketing
  • August 22, 2017
  • Jihee Junn
What would you do? Banqer challenges players to use their financial wits and escape debt

Would you blow all your money on a $900 drone? If so, prepare to face the consequences in Banqer's new interactive YouTube series teaching kids about loans and debt.

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Interactive ad spend Q2: digital and programmatic set records, search and directories continue to dominate

  • Advertising
  • September 9, 2016
  • StopPress Team
Interactive ad spend Q2: digital and programmatic set records, search and directories continue to dominate

The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.

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Reserve Bank and FCB bring new meaning to digital currency with Brighter Money campaign

  • Marketing
  • October 15, 2015
  • Holly Bagge
Reserve Bank and FCB bring new meaning to digital currency with Brighter Money campaign

The Reserve Bank of New Zealand launched a swanky, interactive website built by FCB to show off New Zealand’s new bank notes. But, it’s more than just a website, it’s also the centre of a wider campaign around the roll out of our new paper (or rather, plastic) which spans over several other mediums.

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Web wizardry

  • PopPress
  • August 6, 2015
Web wizardry

Peugeot’s latest TV ad may seem run of the mill. That is until they promise ‘an online experience you’ll never forget’. Given advertisers are known for their hyperbolic tendencies, StopPress didn't have high hopes of Peugeot living up to its claim. However, upon arrival at Pure 308 website, we were pleasantly surprised by an eye-catching online execution. PLUS: a look at few other slick online efforts.

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Big interactive wheel keep on turnin' as sector charts another major rise

  • Didge
  • May 28, 2015
  • StopPress Team
Big interactive wheel keep on turnin' as sector charts another major rise

According to Mary Meeker's latest report, online attention minutes continue to grow in the US (with mobile now accounting for over half the time spent online). And the gap between attention and ad spend is also starting to close. That trend is evident here too, and the latest IAB/PwC Online Advertising Report showed that the sector generated $180 million in the first quarter of 2015, a 53 percent increase year on year.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

IAB NZ looks to establish some ground rules on native advertising

  • Native
  • May 28, 2015
  • Ben Fahy
IAB NZ looks to establish some ground rules on native advertising

Content marketing and its dodgy cousin native advertising are big areas of focus for brands and media owners at present. And they're also big areas of confusion, with no set rules on disclosure and very little data for this market. The IAB NZ's Standards & Guidelines Council is aiming to change that and has set out on a mission to gauge the level of activity, build a resource on the topic and help educate and showcase what is currently being offered in New Zealand.

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Together they stand

  • PopPress
  • November 26, 2014
  • StopPress Team
Together they stand

One of the major struggles for news publishers is that the rise in online audiences and revenue has struggled to make up for the loss of print advertising and subscription revenue. And a new feature on the Herald seems to give readers another reason not to pay for paper.

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Gap invites you to Play Your Stripes

  • Interactive
  • November 20, 2014
  • Jessy Edwards
Gap invites you to Play Your Stripes

Put on a stripy outfit, turn on your webcam and dance. New Zealand company Resn has teamed up with Gap to build an interactive website that allows users to play stripy clothes as an instrument.

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Interactive advertising experiences continue to rule: IAB/PwC report

  • Didge
  • August 21, 2014
  • StopPress Team
Interactive advertising experiences continue to rule: IAB/PwC report

Interactive advertising has just had its biggest quarter ever according to the latest IAB/PwC report - total spend in New Zealand was $142.37 million, the second quarter up 24 percent year-on-year.

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Countdown's Dreamworks Heroes campaign brings some welcome good news

  • Retail
  • June 18, 2014
  • Skye Wishart
Countdown's Dreamworks Heroes campaign brings some welcome good news

In a change of tack from giving out free cutlery, knives and glassware, the embattled Countdown followed New World's Little Shop suit recently and hawked DreamWorks Heroes 3D collectible character cards and albums. And kids and adults alike have loved it, with general manager of marketing Bridget Lamont saying the campaign saw millions of cards in the hands of Kiwi parents and kids, and more than 100,000 albums sold out across the country.

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Sky gives 'come with us' microsite a facelift, promises to wow with Spritz technology

  • Didge
  • June 5, 2014
  • StopPress Team
Sky gives 'come with us' microsite a facelift, promises to wow with Spritz technology

Sky has given its 'come with us' microsite a facelift by introducing an interactive browsing feature that takes the visitor on a short promotional journey through the programming currently on offer to subscribers. PLUS: The broadcaster has also announced a partnership with Boston-based, text-streaming company Spritz, which recently unveiled technology that allows viewers to read text on screens one word at a time without having to move from word to word or around the page.

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Channelling Dylan

  • PopPress
  • November 20, 2013
  • StopPress Team
Channelling Dylan

Forty-seven years after Bob Dylan's song Like A Rolling Stone was released, it's got a video to go with it. The clever work by digital media specialists Interlude in the US means viewers of the video can skip between channels as the song continues.

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The phone as video director

  • Technology
  • September 11, 2013
  • StopPress Team
The phone as video director

A new interactive experiment based on a music video puts your phone in the director's chair. Well, it lets you control visual effects, at least.

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Online ad spend hits $99.2 million in Q1, mobile ad spend up 196 percent

  • Online
  • June 10, 2013
  • Sim Ahmed
Online ad spend hits $99.2 million in Q1, mobile ad spend up 196 percent

More online ad spend figures, this time a new quarterly study by the Interactive Advertising Bureau New Zealand (IAB) and PwC, which shows interactive ad spend is up 26 percent to $99.2 million in the first quarter of this year.

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Interactive advertising sees another year of growth during a year of decline for the ad industry

  • Advertising
  • March 21, 2013
  • StopPress Team
Interactive advertising sees another year of growth during a year of decline for the ad industry

Interactive advertising saw the largest dollar figure growth of all measured categories according to the Advertising Standards Authority's 2012 annual turnover report.

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