How can brands get ahead of the curve in today’s disrupted world? Marketers have myriad options when it comes to spending time and money to keep up with new dynamics of consumer behaviour but how can they prioritise efforts to target the right opportunities? In its annual Connected Life study, research agency TNS identified a number of opportunities to focus those efforts. Here are its top three.
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News
TNS with three tips on how to stay ahead of the marketing game in an ever-evolving world
News
MediaWorks reveal what’s in the works
MediaWorks TV launched its new season line-up in Auckland this morning. And there’s sure to be some gasps, both of horror and delight, following the much anticipated announcement of the return to screen of controversial broadcaster Paul Henry.
Opinion
Creative Showcase: the future of PR
Everyone, even a computer, can produce a press release. So what’s the role now for a PR professional in cutting through the noise of fragmented media and marketing hype? Read more >>
Opinion
Same as it ever was
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