articles tagged 'insurance'

Gauging age: Sovereign discovers the health age of Kiwis to push its insurance offer

  • Advertising
  • June 2, 2016
  • StopPress Team
Gauging age: Sovereign discovers the health age of Kiwis to push its insurance offer

Sovereign has launched a health age generator to promote its health insurance loyalty programme, which gives Kiwis an idea of their 'health age' as determined by their lifestyle choices. And to draw attention to the initiative it's brought aboard a Weta visual effects artist to show the health age of three people with different lifestyles.

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Sovereign urges young’uns to ‘take action’

  • Advertising
  • March 2, 2016
  • StopPress Team
Sovereign urges young’uns to ‘take action’

Sovereign Insurance is encouraging young folks to ‘take action’ through the launch of the next chapter of its ‘Life. Take charge’ brand campaign via J. Walter Thompson in an effort to tap into the millennial market. However, the action taken in its latest ad is somewhat questionable.

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AA Life brings baaack its talking yellow sheep

  • Advertising
  • February 18, 2016
  • StopPress Team
AA Life brings baaack its talking yellow sheep

AA Life's furry, paddock-dwelling mascots Ramsey and Lambert are back again to get the New Zealand public interested in life cover insurance via a campaign by Rainger & Rolfe.

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Road warriors, come out and play: Tower taps into Kiwis' competitive streak with SmartDriver Battle

  • Mobile
  • May 14, 2015
  • StopPress Team
Road warriors, come out and play: Tower taps into Kiwis' competitive streak with SmartDriver Battle

Until the driverless car finally arrives to take over from us, we're stuck with humans behind the wheel. But the robots are already here to a degree, with computers reacting to keep us safe on the road and data being collected from connected cars and smartphones that can tell us how we're driving. Some (mostly liars) see that data collection as slightly concerning, others see it as potentially useful, and insurance is one sector that has started to embrace it by giving discounts to less risky clients. Tower Insurance launched its SmartDriver app last year and offered up to 20 percent off premiums for safer drivers. Now, via its new agency Barnes Catmur & Friends, it's drawing attention to the app and its benefits by asking people to take part in a SmartDriver Battle.

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AMI brings crazy claim stories to life in animated ad series

  • Advertising
  • December 9, 2014
  • StopPress Team
AMI brings crazy claim stories to life in animated ad series

Insurance isn't often thought of as an industry overflowing with humour, but AMI is showing that it does in fact have a funnier side in new campaign that brings to life true claim stories in a new animated series.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Prevention over protection: Sovereign gets pro-active with 'Life. Take Charge' rebrand

  • Marketing
  • October 13, 2014
  • Ben Fahy
Prevention over protection: Sovereign gets pro-active with 'Life. Take Charge' rebrand
Sovereign's head of brand Ben Rose in the 'Action Unit'

In an effort to attract a younger market to its range of life and health insurance products, increase the nation's happiness and save the company some money on claims, Sovereign has rebranded around the line 'Life. Take Charge'. But rather than just talk about itself and continue to drum home the classic insurance message of it will be there when you need it, it's aiming to create healthier Kiwis by equipping them with a range of practical tools.

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Vero connects the dots—and the shots—to prove its worth, bull usage hits all-time low

  • Advertising
  • April 8, 2014
  • Ben Fahy
Vero connects the dots—and the shots—to prove its worth, bull usage hits all-time low

For many years, Vero has taken a bovine-heavy approach to its advertising. And while Sensation, the company's 1200kg Black Angus bull mascot who burst onto the scene in 2003 when Big launched the brand in New Zealand, features at the end of its new 60 second spot, the company has taken a different, more serious tack in an effort to show that insurance 'is not about things going wrong, it’s about an insurer putting them right'.

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Sure to rise: Kiwibank stops and smells the flour for insurance push

  • Advertising
  • February 28, 2014
  • StopPress Team
Sure to rise: Kiwibank stops and smells the flour for insurance push

Kiwibank and Assignment Group got out the craft knife last year for a quirky Welcome Home Loan promotion featuring a couple that lived in a cardboard house. And they've continued that crafty theme with a stop-motion ode to dough that aims to draw attention to its insurance products.

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AA Life website gets new smarts

  • Online
  • January 30, 2014
  • StopPress Team
AA Life website gets new smarts

AA Life and interactive partner DigitalWorks Worldwide have revamped the website with new tools and video content designed to simplify the very taboo topic of life insurance.

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NZI, DraftFCB and Assembly set possessed chair loose on Port Avon for 'Bad's not going anywhere' campaign

  • Marketing
  • August 26, 2013
  • Ben Fahy
NZI, DraftFCB and Assembly set possessed chair loose on Port Avon for 'Bad's not going anywhere' campaign

After waiting for the dust to settle following the Christchurch earthquake, NZI has launched a big animated campaign that tells the story of the 'devil's chair'—and aims to show that the company will be there to help New Zealand businesses when the unexpected inevitably happens.

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Tower and .99 make breaking bad news to significant others just a bit easier

  • Advertising
  • July 22, 2013
  • StopPress Team
Tower and .99 make breaking bad news to significant others just a bit easier

Spouses, they're scary. Am I right? Tower's new TVC campaign plays on the age-old fear of breaking bad news to your significant other, showing that having a policy with the insurance company (or add-on services such as TXT updates) makes the task just a little bit less frightening.

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AMI and Colenso TVC looks at the heart of 'humanness'

  • Advertising
  • July 1, 2013
  • StopPress Team
AMI and Colenso TVC looks at the heart of 'humanness'

What does it mean to be human? AMI and Colenso BBDO take a gander with latest campaign.

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AMI rallies the troops to help move the dial

  • Advertising
  • August 3, 2012
  • Ben Fahy
AMI rallies the troops to help move the dial

It's been a difficult 18 or so months for AMI, which required government assistance to stay afloat after the quakes and was eventually bought by IAG. But it isn't taking the negativity surrounding it lying down and it has launched a new campaign from DDB and Flying Fish that focuses on the fact that its staff are still committed to the cause.

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