articles tagged 'Instant Kiwi'

TVCs of the Week: 29 July

  • TVC of the Week
  • July 29, 2014
  • StopPress Team
TVCs of the Week: 29 July

In this week's edition, kudos goes to MediaWorks, VW, Honda and Instant Kiwi.

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Scratch yourself better: Instant Kiwi talks up its transformative power

  • Advertising
  • July 25, 2014
  • StopPress Team
Scratch yourself better: Instant Kiwi talks up its transformative power

Everyone loves a good scratch. And everyone loves winning money. So Lotto NZ by DDB are hoping to show that Instant Kiwi can give you a bit of both, with four spots showing depressing situations being transformed with a wiggle of the finger.

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DDB and Luscious give Lotto NZ winning feeling

  • Advertising
  • September 10, 2013
  • Amanda Sachtleben
DDB and Luscious give Lotto NZ winning feeling

The second and third episodes of the Instant Kiwi campaign by DDB and Luscious give a behind the scenes look at how it found the talent for the ads Double Crossword and Texas Hold Em.

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Toyota's smitten, masochistic kitten takes StopPress/MediaWorks TVC of the Year title, Westpac's 'Flatties' wins People's Choice

  • Advertising
  • August 15, 2013
  • StopPress Team
Toyota's smitten, masochistic kitten takes StopPress/MediaWorks TVC of the Year title, Westpac's 'Flatties' wins People's Choice

Chins have been stroked, cases have been put, voices have ben raised and chocolate thins have been consumed. Which can mean only one thing: the winners have been chosen for the StopPress/MediaWorks TVC of the Year.

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ASA pulls plug on Instant Kiwi tabletop ads

  • Advertising
  • July 2, 2013
  • Sim Ahmed
ASA pulls plug on Instant Kiwi tabletop ads

It's game over for Instant Kiwi's table top advertising of its Space Invader scratchies. The Advertising Standards Authority's Complaints Board has ruled it in breach of its Codes of Practice for promoting a gambling product appealing to minors.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

TVCs of the Week: 11 June

  • TVC of the Week
  • June 11, 2013
  • Ben Fahy
TVCs of the Week: 11 June

One-dimesional welders, trans-Tasman comparisons and enthusiastic old men take the TVC crown this week.

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Instant Kiwi keeps it real, DDB embraces the art of interruption

  • Advertising
  • June 11, 2013
  • Ben Fahy
Instant Kiwi keeps it real, DDB embraces the art of interruption

Instant Kiwi is all about giving low-level gamblers a short, sharp thrill. And DDB has brought that idea to life in its latest campaign, one of the first executions to feature New Zealand Lotteries' new over-arching tagline 'Winning Happens'.

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All talk: Instant Kiwi and Running With Scissors dial up the style with quirky new range

  • Marketing
  • January 23, 2013
  • Ben Fahy
All talk: Instant Kiwi and Running With Scissors dial up the style with quirky new range

In an effort to attract a "social, lively and stylish urban audience" to a product not usually associated with such phrases, NZ Lotteries and Running with Scissors have just launched a new range of Instant Kiwi tickets. And marketing manager Robert Saunders says it's the biggest facelift for the tickets since it started selling them back in 1989.

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Year in Review: Paul White

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Paul White

Paul White regularly opines on ad campaigns as a judge for our Campaign Review section in NZ Marketing, just as he does on his students' work in his role as course leader at AUT Adschool. Here he goes again.

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The Year in Review: Corey Chalmers and Guy Roberts

  • Year in Review brought to you by Marsden Inch
  • December 10, 2012
  • StopPress Team
The Year in Review: Corey Chalmers and Guy Roberts

2011 wasn't a particularly memorable year for Saatchi & Saatchi, with the pink fist debacle casting a major pall. But the new executive and creative team has shaken things up and, after winning ASB without a pitch earlier this year and releasing some of the best work of 2012, the confidence—and the quality—appears to have returned. Creative directors Corey Chalmers and Gus Roberts speak up.

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TVCs of the Week: 27 November

  • TVC of the Week brought to you by Pluk
  • November 27, 2012
  • Ben Fahy
TVCs of the Week: 27 November

Instant Kiwi's instore luck pushing and ASB's retro vibes take the biscuit this week.

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Instant Kiwi takes the tomfoolery instore

  • Advertising
  • November 27, 2012
  • Ben Fahy
Instant Kiwi takes the tomfoolery instore

Here in the expansive and luxurious StopPress towers, Instant Kiwi's 'It Pays to Push Your Luck' campaigns ranks as one of the funniest of the year, which isn't entirely surprising given the comedy-loving combination of NZ Lotteries, DDB, Jesse Griffin and The Sweet Shop's Stuart McDonald, he of Summer Height's High fame, was involved in its creation. And after the first instalment, which saw the Alibi spot make it into the good bit of the Fair Go Ad Awards, it's followed up with some entertaining/violating instore luck pushing that could almost be likened to the advertising equivalent of Trigger Happy TV.

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MasterCard space invader takes people's prize, Lumino's pashfest takes booby prize and Fair Go increases eyeballs for Ad Awards—UPDATED

  • Advertising
  • October 26, 2012
  • Ben Fahy
MasterCard space invader takes people's prize, Lumino's pashfest takes booby prize and Fair Go increases eyeballs for Ad Awards—UPDATED

There are some brilliant ads that bring joy to viewers and add to the pop-cultural landscape. And there are many more horrible ads that do the exact opposite. Either way, there's no doubt humans have a love/hate relationship with advertising, as evidenced by the continuing popularity of Fair Go's Ad Awards, which increased its audience from last year and crowned MasterCard's All Blacks 'Tight on Tour' ad as the best and Lumino The Dentist's 'Love Your Smile' ad as the worst.

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Rayner tries her luck elsewhere

  • Advertising
  • June 6, 2012
  • Ben Fahy
Rayner tries her luck elsewhere

Photo: Paul Statham Wendy Rayner, head of marketing at NZ Lotteries and reigning Marketer of the Year, has resigned after around nine years with the organisation and seven years in the top marketing role.  

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BrandWorld Fast Moving Consumer Goods Award: NZ Lotteries

  • Marketing
  • September 8, 2011
  • Ben Fahy
BrandWorld Fast Moving Consumer Goods Award: NZ Lotteries

This time last year Instant Kiwi was losing relevance, players were lapsing out of the category and sales were going backwards. Unlike NZ Lotteries' jackpot games like Lotto, Strike, Powerball and Big Wednesday, which had all been rejigged, Instant Kiwi wasn’t selling the dream very well.

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