Browsing: insights

Partner articles
Ground-breaking research investigates how New Zealanders are influenced by the Age of Acceleration
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Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.

Opinion
Year in Review: Cassie Roma, NZME
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Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Cassie Roma, general manager of content marketing at NZME, has to say.

Opinion
Year in Review: Ben Rose, NIB
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Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Rose, general manager of direct and partnerships at NIB, has to say.

News
Don’t fear the device: TVNZ assesses the impact of multi-screening on TV
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Sit down on the couch and you’re likely to have a smartphone, a laptop or a tablet within reach if they aren’t already in your hand. It doesn’t sound good for the bigger TV screen across the other side of the room but as TVNZ’s latest Forecast study shows, that’s not necessarily the case. We talk to group insight manager Kathryn Mitchell about how the TV still generates the most attention and how advertisers can make the most of it.

News
Colmar Brunton reigns supreme at the RAE Awards
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Research often hangs out in the background, behind the flash and sparkle of the creative campaigns. However, on 2 September, the shadowy figures of the research industry stepped into the limelight as they descended upon the Hilton for the 2016 Research Association Effectiveness Awards (RAE Awards).

Opinion
Ad/Vice – Peter Cullinane
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Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on sponsorship, insights and claiming credit.