Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Brian Slade, creative director at Insight Creative, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Cassie Roma, general manager of content marketing at NZME, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ant Salmon, managing director of Big Communications, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Steph Creasy, managing director at the Digital Arts Network, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Matt Headland, chief commercial officer at NZME, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Nicky Greville, national general manager at Y&R Engage, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Rose, general manager of direct and partnerships at NIB, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Claudia Macdonald, managing director of Mango Communications NZ, has to say.
Sit down on the couch and you’re likely to have a smartphone, a laptop or a tablet within reach if they aren’t already in your hand. It doesn’t sound good for the bigger TV screen across the other side of the room but as TVNZ’s latest Forecast study shows, that’s not necessarily the case. We talk to group insight manager Kathryn Mitchell about how the TV still generates the most attention and how advertisers can make the most of it.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Lewis, managing director of TRA, has to say.
New Zealand is one of the highest spenders on advertising and one of the lowest spenders on research. And this leads to decisions being made on some dodgy assumptions. Damien Venuto delves into the insights game as he sits down for a chat with TRA’s executive director Andrew Lewis and head of strategy Colleen Ryan.
Research often hangs out in the background, behind the flash and sparkle of the creative campaigns. However, on 2 September, the shadowy figures of the research industry stepped into the limelight as they descended upon the Hilton for the 2016 Research Association Effectiveness Awards (RAE Awards).
TRA’s Luke Procter unpacks Adidas’s successful brand culture from his own experience as a ‘sneakerhead’.
Innovation is often revered as an esoteric art form, which only a few geniuses are privy to. But Andrew Lewis argues that everything isn’t as mystical as it seems.
Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on sponsorship, insights and claiming credit.