articles tagged 'Insight'

Why the rear view mirror is like a crystal ball for marketers predicting the future

  • Opinion
  • November 23, 2016
  • Colleen Ryan
Why the rear view mirror is like a crystal ball for marketers predicting the future

TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks' loss to Ireland to see how marketers can better predict the future behaviour of customers.

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Sea change: the evolution of the Ports of Auckland branding

  • Design Thinking
  • May 12, 2015
  • Brian Slade
Sea change: the evolution of the Ports of Auckland branding

Brand identities need to evolve to keep up with changing organisations, audiences and markets, writes Brian Slade. And Ports of Auckland did exactly that.

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Movings/Shakings: 28 November

  • Movings/Shakings, brought to you by Marsden Inch
  • November 28, 2014
  • StopPress Team
Movings/Shakings: 28 November

Changes at Insight, Fairfax, BrandWorld, MediaWorks and MoreFM.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

TVNZ-NZ Marketing Awards: Insight, ANZ

  • Finance
  • November 5, 2013
  • StopPress Team
TVNZ-NZ Marketing Awards: Insight, ANZ

Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.

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Same same, but different

  • Design
  • September 13, 2013
  • Brian Slade
Same same, but different

Good design tells stories that excite, engage and resonate with their audiences, whether on or offline, says Brian Slade.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

What consumer brands can learn from not-for-profits

  • Design
  • July 4, 2013
  • Steven Giannoulis
What consumer brands can learn from not-for-profits

Marketers could be excused for thinking that not-for-profit sector brands learn from commercial consumer brands, not the other way around. But Insight's Steven Giannoulis says developing a new brand for a long-established NFP organisation has been a salient reminder of the wider, strategic roles that a brand can play.

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Insight: Dollop Puddings

  • TVNZ-NZ Marketing Awards
  • September 26, 2012
  • StopPress Team
Insight: Dollop Puddings

Based on the nugget that Kiwis wanted homemade desserts without having to make them at home, Dollop has found a sweet niche. And, on the smell of an oily rag and with a good sprinkling of intuition, it has quickly become a nationally recognised brand and doubled its sales in the past year.

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Movings/Shakings: 16 July

  • movingsshakings
  • July 16, 2012
  • StopPress Team
Movings/Shakings: 16 July

Sentia Media welcomes a new general manager, Cooper Street Media aims for the Sky, AD2ONE adds one, Insight goes global and JWT gets a move on.

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Get Pent: Kiwis collect four gongs at world's snazziest packaging awards

  • Creative
  • October 5, 2011
  • Deirdre Robert
Get Pent: Kiwis collect four gongs at world's snazziest packaging awards

If the results of the 2011 Pentawards are anything to go by, Kiwis seem to have it wrapped when it comes to creating effective and innovative packaging design in the designer food side of things. 

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New year, fresh moves

  • Advertising
  • January 19, 2011
  • StopPress Team
New year, fresh moves

Hark! This is the first exciting instalment of Moving/Shakings for 2011, and there have been a few staff profits and losses at the Marketing Association, Insight Creative, The Research Agency, AWARD, MTV and The Pond.

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