An app a day keeps everything away, so why interact with the real world?
More than 80 percent of a worldwide research panel (including over 3,000 advertisers, marketers, service providers and technology developers across 17 countries, including New Zealand) said that data plays an important role in supporting their respective efforts. And 92 percent said they expect data to contribute even more substantially to their advertising and marketing efforts over the coming years.
The old creative writing adage goes “show, don’t tell,” and this is clearly an axiom that Getty Images aims to tap into with a new infographic that details why companies should use transmedia storytelling to market their offerings.
Tired of the increasing “tabloidisation” of news media, James Wendelborn took it upon himself to see if New Zealand’s largest paper had succumbed. During his spare time he collected and analysed the front page of every weekday issue of the NZ Herald in 2012 looking for tawdry tales and what ever the print edition of linkbait is. Last week he revealed the results of his year-long project called Selling the News.
Twitter, noun: A service for communicating in short bursts, typically up to 140 characters, which is creating a vernacular of its own. This infographic helps break down some of the jargon being created on the social network [ed: does anyone use any of these words in real life?].
From psychic Kiwis to psychic cows to the TAB’s prediction chicken, New Zealand rugby augurs are looking for signs to give them confidence the All Blacks will break their 24 year Rubber Wool Cup drought. But, like GNS vs Ken Ring, we base our predictions on hard data rather than snake oil, as can be seen very clearly with the first of our weekly, alternative Rugby World Cup infographic predictions that generally have absolutely nothing to do with rugby and were created by infographics.co.nz. This week, if the RWC is to be won ‘up front’, here are the likely contenders based on average penis size, although it should be noted it may be something of a hollow victory for France as the data wasn’t available for Fiji, Tonga, Samoa and Namibia.