The rapid rise of influencer marketing has raised numerous questions and many have jumped in with a transactional model that can harm clients. WeAreTenzing takes a different approach, as it focuses on long-term holistic client welfare. We talk to CEO Brooke Howard-Smith about why influencer marketing works, how it’s helping to future-proof local athletes and why it puts influencers at the heart of a company.
With Contiki blowing out 55 candles this year, we take a look back at some of its old ads and how its advertising has evolved.
With thousands of influencers offering millions of followers on social media, why would brands even bother working with magazines or magazine editors anymore? As Erin McKenzie discovers, magazine brands also tap into the cult of personality, but manage to do it with an air of distinction, a higher level of integrity and a greater understanding of their audience.
The founders of The Social Club, a two-way market place where influencers can login to view brands and brands can login to view influencers was launched late last year and according to its founders, recently penned a partnership with Mish Guru to improve its offering for brands and influencers alike.
While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels behind the massive campaign.
As the internet pulls audiences in all sorts of directions, and brands risk losing touch of their market, Motion Sickness Studio and Latch Digital have responded by creating The Social Club, a platform which aims to create meaningful connections between brands and influencers – and it’s not as exclusive as you think.
Celebrity endorsement is as old as advertising itself, spanning everything from Pope Leo XIII appearing on a poster for vin Mariani back in the late 1800s to Keiran Read giving Plumbing World the thumbs up to Homer Simpson designing ‘The Homer’. But the digital age has accelerated the trend and moved it in a different direction, with brands trying to cash in on the cachet of celebrities both traditional and new age. So how can they bask in the glow of these ‘influencers’? And how can they use imagery to make an impact? The next StopPress Presents event aims to uncover a few tricks of the trade.
Last week, Bauer assembled media and agency types at the Auckland Museum Auditorium to deliver findings of research it has conducted on what influence means to Kiwis in the modern context. With the emergence of social media stars that have accumulated millions of followers online, the word influence has come to be synonymous with the likes of Jamie Curry, Jay Alvarrez and their ilk, and brands are rushing out to tap into the opportunities they offer. And while there is certain value in engaging with the massive audiences of these new-age characters, Bauer’s research shows that the Kiwi understanding of influence is by no means limited to kids producing grainy videos from their parents’ bedrooms.
For latest extension of the ‘Legends’ campaign Clemenger’s content arm Flare (in conjunction with Eastern Bay of Plenty Road Safety) partnered with social media star Jimi Jackson on a content-led campaign that aims to reach young males who continue to take risks by getting behind the wheel while intoxicated.
We have seen marketing messages evolve from “Hey! This is what I want you to think about my product” through to the modern day nirvana of having citizen marketers doing our advertising for us. The shift has been from the brand as the story teller to having stories told about the brand. And who better to tell these stories than the fabled mass influencer?
In this edition of Michael Carney’s Marketing Week, how pollinators differ from influencers, social media’s skeleton is dug up, Sky future-proofs itself by looking at use-by dates for recorded content, short and sweet marketing snippets and an event for marketers hoping to prosper from the Rugby World Cup.