Browsing: Independent Liquor

News
Y&R stacks on The Mill
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Y&R New Zealand’s Friday night drinks trolley will be well-stocked from now on because it’s picked up another new piece of business in the form of nationwide liquor retail chain The Mill. Plus: more account move news.

News
The double entendre continues as Barnes, Catmur & Friends enlists Pamela Anderson for new ‘Crack a Woody’ campaign
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Technically, sex and alcohol aren’t meant to mix when it comes to advertising alcohol. That hasn’t stopped it from happening quite regularly over the years, with the Tui girls and an erection pun from Independent Liquor’s Woodstock brand treading a fine line. But Barnes, Catmur & Friends has continued the ‘Crack a Woody’ joke with a big new campaign featuring former Baywatch star and PETA crusader Pamela Anderson.

News
Brewed in the future, causing confusion in the present
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A couple of years ago Barnes, Catmur & Friends employed the services of some LED lights and a thermometer to rub salt in the wintry wounds of Kiwis and draw attention to the temperature in Fiji. And now, to draw attention to the fact that Asahi has been ‘Brewed in the Future since 1987’, it’s added a digital clock to a billboard in Ponsonby Road that, as Paul Catmur says, has been “causing a wee bit of confusion all around” and keeping revellers on their toes.

News
What happens in Vegas, doesn’t happen in Roto-Vegas
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Who’s it for: Cody’s by Barnes, Catmur & Friends and Curious

Why we like it: You can take the boys out of Roto-Vegas, but it seems you can’t take the Roto-Vegas out of the boys. More nice work from BC&F for Independent Liquor and typically …

News
Vegas vs Roto-Vegas in Cody’s first ever TVC
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Think neon-filled skylines, The Strip, epic experiences, and of course a wedding chapel. Cody’s new TVC, made by Barnes, Catmur & Friends and Curious, marks Cody’s first foray into television commercials, and takes three good mates on a man-cation to Sin City… so, will it measure up to the real Vegas, back home?

Movings/shakings
Movings/Shakings: December 6
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DDB’s Dave Brady heads to Australia, Mark Addy joins GPY&R, The Listener appoints another deputy editor, Independent Liquor bolsters its marketing team, CAANZ DLG adds a few new digi-boffins, and Rhema Broadasting Group’s chief executive steps down. 

News
New kids, old block…
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…as .99 snaffles an experienced Aussie campaigner as operations manager; APN Outdoor adds two more to the roster; Independent Liquor bolsters its marketing team with a new Boundary Road Brewery marketing manager; Adhub aims for digital world domination with three newbies; and The Pond adds its most experienced member yet to the freelance database.

News
Independent Liquor floats down the mainstream with new Ranfurly offerings
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Independent Liquor’s marketing manager Adam Maxwell, who won the TVNZ-NZ Marketing marketer of the year title a month or so ago, says the company has doubled its beer business in the last two years. And it intends to repeat that performance. Cue the first ever TV campaign for its Ranfurly beer brand and the release of two new mainstream varieties, Ranfurly Frontier Lager and Ranfurly Station Pale Ale.