TBWA Auckland and Carlsberg have taken on the steak and cheese pie, by creating a unique version using Carlsberg ingredients, including yeast and malted barley.
Browsing: Independent Liquor
Technically, sex and alcohol aren’t meant to mix when it comes to advertising alcohol. That hasn’t stopped it from happening quite regularly over the years, with the Tui girls and an erection pun from Independent Liquor’s Woodstock brand treading a fine line. But Barnes, Catmur & Friends has continued the ‘Crack a Woody’ joke with a big new campaign featuring former Baywatch star and PETA crusader Pamela Anderson.
Spanning over six generations and almost twice as many brewers, the Duncan family have been brewing Founders in Nelson for almost 160 years. But the company is thinking a bit bigger than boutique and its newly refreshed range of craft beers are now available around the nation.
A couple of years ago Barnes, Catmur & Friends employed the services of some LED lights and a thermometer to rub salt in the wintry wounds of Kiwis and draw attention to the temperature in Fiji. And now, to draw attention to the fact that Asahi has been ‘Brewed in the Future since 1987’, it’s added a digital clock to a billboard in Ponsonby Road that, as Paul Catmur says, has been “causing a wee bit of confusion all around” and keeping revellers on their toes.
Who’s it for: Cody’s by Barnes, Catmur & Friends and Curious
Why we like it: You can take the boys out of Roto-Vegas, but it seems you can’t take the Roto-Vegas out of the boys. More nice work from BC&F for Independent Liquor and typically …
Think neon-filled skylines, The Strip, epic experiences, and of course a wedding chapel. Cody’s new TVC, made by Barnes, Catmur & Friends and Curious, marks Cody’s first foray into television commercials, and takes three good mates on a man-cation to Sin City… so, will it measure up to the real Vegas, back home?
…as .99 snaffles an experienced Aussie campaigner as operations manager; APN Outdoor adds two more to the roster; Independent Liquor bolsters its marketing team with a new Boundary Road Brewery marketing manager; Adhub aims for digital world domination with three newbies; and The Pond adds its most experienced member yet to the freelance database.
Independent Liquor’s marketing manager Adam Maxwell, who won the TVNZ-NZ Marketing marketer of the year title a month or so ago, says the company has doubled its beer business in the last two years. And it intends to repeat that performance. Cue the first ever TV campaign for its Ranfurly beer brand and the release of two new mainstream varieties, Ranfurly Frontier Lager and Ranfurly Station Pale Ale.