The way we see men and women is evolving, and many brands have started noticing and reflecting this in their advertising. To highlight some of these examples during International Women’s Day, Getty Images recently compiled short list of the international ads that are leading the charge in representing women as powerful, independent and capable. Plus: Getty looks at the growing trend of androgyny in representations of men and women.
Arran Birchenough, the country manager for Getty Images in New Zealand, shares some insights on how brands can find that stock image sweet spot that lies somewhere between the generic and the overly contrived.
Visual communications company Getty Images has release a desktop version of its Stream app, which makes it easier for consumers to “to access, curate and share” its vast range of imagery.
Staring at computer screens for extended periods of time has become an inescapable part of living in the digital age, condemning office workers to red eyes and artificial air. Interestingly, rather than attempting to escape the glow of a digital screen after office hours, we substitute our work laptops with mobile phones, smart TVs and tablets in our spare time.
After analysing the visual searches and choices of more than 1.5 million creative professionals around the world and reviewing thousands of tearsheets, commercials and other websites to discover trends, the global creative research team at Getty Images has produced some rather revealing white papers that show how the kinds of imagery used in marketing material in the technology and telecommunications, pharmaceutical and financial sectors has evolved in recent years.