articles tagged 'imagery'

Genderblend: the changing face of women in media

  • Content Room, brought to you by Getty Images
  • March 10, 2015
  • StopPress Team
Genderblend: the changing face of women in media

The way we see men and women is evolving, and many brands have started noticing and reflecting this in their advertising. To highlight some of these examples during International Women's Day, Getty Images recently compiled short list of the international ads that are leading the charge in representing women as powerful, independent and capable. Plus: Getty looks at the growing trend of androgyny in representations of men and women.

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Finding the stock image sweet spot in a changing world: Getty Images' Arran Birchenough shares his insights

  • Content Room, brought to you by Getty Images
  • January 28, 2015
  • StopPress Team
Finding the stock image sweet spot in a changing world: Getty Images' Arran Birchenough shares his insights

Arran Birchenough, the country manager for Getty Images in New Zealand, shares some insights on how brands can find that stock image sweet spot that lies somewhere between the generic and the overly contrived.

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The year in pictures: Getty Images' top searches

  • Visual culture
  • January 12, 2015
  • Getty Images' creative team
The year in pictures: Getty Images' top searches

Getty Images’ annual top searches reflect a mix of the year’s events, news, sports, popular celebrities and other major stories and trending ideas. Here's what 2014 looked like.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

From mobile to desktop: Getty expands its Stream app

  • Content Room, brought to you by Getty Images
  • November 19, 2014
  • StopPress Team
From mobile to desktop: Getty expands its Stream app

Visual communications company Getty Images has release a desktop version of its Stream app, which makes it easier for consumers to "to access, curate and share" its vast range of imagery.

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Images you can almost touch

  • Content Room, brought to you by Getty Images
  • September 30, 2014
  • StopPress Team
Images you can almost touch

Staring at computer screens for extended periods of time has become an inescapable part of living in the digital age, condemning office workers to red eyes and artificial air. Interestingly, rather than attempting to escape the glow of a digital screen after office hours, we substitute our work laptops with mobile phones, smart TVs and tablets in our spare time.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Pictures: now telling close to 2000 words

  • Marketing
  • March 24, 2010
  • Ben Fahy
Pictures: now telling close to 2000 words

After analysing the visual searches and choices of more than 1.5 million creative professionals around the world and reviewing thousands of tearsheets, commercials and other websites to discover trends, the global creative research team at Getty Images has produced some rather revealing white papers that show how the kinds of imagery used in marketing material in the technology and telecommunications, pharmaceutical and financial sectors has evolved in recent years. 

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