articles tagged 'Ikon'

Zac Stephenson appointed managing director at Ikon

  • Movings/Shakings, brought to you by Marsden Inch
  • June 13, 2017
  • Damien Venuto
Zac Stephenson appointed managing director at Ikon

OMD general manager Zac Stephenson has left the agency to take over the reins at Ikon.

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Bye-bye Benji? Nib swaps celebrity endorsement for crowd-sourced clips

  • Advertising
  • September 30, 2014
  • Ben Fahy
Bye-bye Benji? Nib swaps celebrity endorsement for crowd-sourced clips

After taking over Tower Medical Insurance in late 2012, Nib launched into the New Zealand market in October last year with short-lived rugby convert Benji Marshall fronting the campaign. But now, just like the Blues, it has put him on the bench and released a new brand campaign that celebrates the joy of being human—and shows the need for adequate protection. Plus: a look at the launch of another overseas insurance company, Youi.

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Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

  • Media
  • September 29, 2014
  • Damien Venuto
Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank's head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents' ledgers a little barer.

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Jetstar continues to back its performance—and try to change perceptions—with the Punctuality Promise

  • Marketing
  • September 23, 2014
  • StopPress Team
Jetstar continues to back its performance—and try to change perceptions—with the Punctuality Promise

Jetstar has been doing its darndest to shift perceptions among some Kiwis travellers that the low-cost airline is cheap for a reason, with its last campaign offering $24,000 worth of flight vouchers and drawing attention to the fact that, despite a reputation for unreliability, it was named New Zealand's most punctual domestic airline in 2013. And it's backing itself once again, offering a $25 voucher to all passengers if a domestic flight during the next eight days arrives more than ten minutes later than scheduled.

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Kiwi agencies vie for dodgeball glory

  • PopPress
  • September 2, 2014
  • StopPress Team
Kiwi agencies vie for dodgeball glory

Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Coca-Cola and Ogilvy & Mather aim to put smiles on dials with #makinghappynz

  • Advertising
  • August 5, 2014
  • StopPress Team
Coca-Cola and Ogilvy & Mather aim to put smiles on dials with #makinghappynz

Coca-Cola’s new campaign by Ogilvy & Mather NZ is, like some of its recent international efforts, less about fizzy brown liquid making people happy and more about people making people happy, with its 'Make Someone Happy' campaign featuring a guy who installs swings around the place for anyone to use, and a girl who chalks up hopscotch drawings on the pavement.

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Two become one: NZ Post and Kiwibank media accounts conflated

  • Media
  • May 15, 2014
  • Damien Venuto
Two become one: NZ Post and Kiwibank media accounts conflated
(Image credit: 3News)

New Zealand Post and its in-house subsidiary Kiwibank have announced plans to bring their media accounts together, and several agencies are currently involved in a pitch for the new combined account.

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Kiwi duo chosen as Yahoo Digital Stars, remaining spots go to Aussies

  • Awards
  • May 1, 2014
  • StopPress Team
Kiwi duo chosen as Yahoo Digital Stars, remaining spots go to Aussies

For the first time in the three-year history of the competition, Kiwi and Aussie entrants went head to head as they vied to be selected as one of Yahoo’s Digital Stars. And while our neighbours across the ditch dominated proceedings by taking seven of the nine available spots, employees from two Kiwi agencies placed among the winners. Ikon’s communications planner Meei Chai and OMD Wellington’s senior digital planner Will Innes were both singled out at the competition, which recognise the best up-and-coming talent in the media agency arena.

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TVCs of the week: 15 April

  • TVC of the Week
  • April 15, 2014
  • StopPress Team
TVCs of the week: 15 April

Spilt rabbit, self-deprecation and schadenfreude catch our attention this week.

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Former Ikon managing partners start new family

  • Media
  • January 30, 2014
  • Damien Venuto
Former Ikon managing partners start new family

In late November last year, Ikon restructuring led to the rather unexpected ousting of then-managing partners Lee Parkinson and Tom Davidson. And now, fewer than two months later, the pair has announced the launch of a new agency called The Family.

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Ikon restructures: hierarchy gets a shakeup – UPDATED

  • Media
  • November 28, 2013
  • Damien Venuto
Ikon restructures: hierarchy gets a shakeup – UPDATED

Ikon, which recently added the 2degrees account to a client portfolio that includes the likes of Coca-Cola New Zealand, Kiwi Bank, L&P, Mercury Energy and Trademe, announced that it has decided to restructure its offering, and as a result both managing partner roles have been made redundant.

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Who's chosen Carat? Dick has

  • Media
  • May 17, 2013
  • Ben Fahy
Who's chosen Carat? Dick has

Carat recently had to say goodbye to 2degrees after Ikon won the business in a pitch. But it's made up for that loss with the recent addition of Dick Smith to the client roster.

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2degrees picks Ikon as new media agency

  • Media
  • May 10, 2013
  • Sim Ahmed
2degrees picks Ikon as new media agency

Ikon Communications has won 2degrees as a client, snatching the number three telco away from its previous partner Carat.

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Kiwibank greases up to local SMEs with some useful largesse

  • Marketing
  • October 31, 2012
  • Ben Fahy
Kiwibank greases up to local SMEs with some useful largesse

There were plenty of naysayers when Kiwibank was launched, but, after ten years, few would argue it has done a stellar job of facing up the big Australian-owned banks on the personal banking front (it announced a tripling of profits recently and now has around ten percent of the retail market). But now it's aiming to bump up its business banking credentials with a campaign by Ogilvy and Ikon that aims to demonstrate how the bank can save SMEs time and money and let them get on with running their businesses.

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Financial: Kiwibank Green Ops

  • TVNZ-NZ Marketing Awards
  • September 20, 2012
  • StopPress Team
Financial: Kiwibank Green Ops

Switching banks is such a hassle almost nobody bothers. But by triggering change to the system and then creating a category-breaking campaign to let everyone know how easy it was to do it, new customers came flooding in to Kiwibank.

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