A few months back, Radio New Zealand embarked on a bit of a public/private partnership and put its content on NZME’s iHeartRadio platform (before also snuggling up with MSN). Radio Rhema followed suit. And the National Business Review, which moved into online radio in February and added a personalised ondemand option in March, is the latest to add its name to the list.
Over the last month, much of the attention attributed to iHeartRadio has rather unsurprisingly been centred on the motley crew of beer-drinking funnymen who comprise the Alternative Commentary Collective. When news emerged of the now well-recognised caravan being banned from the stadium, it was almost disappointing to discover that something as innocuous as a Gatorade promotion venturing into a prohibited space caused the expulsion of the crew. And while this has done little to stop the ACC from adding a little flavour to cricket commentary, it did highlight the important commercial role that iHeartRadio is starting to play for NZME. So, StopPress recently chatted to iHeartRadio head Carolyn Luey to find out how the platform generates revenue for NZME. PLUS: iHeartRadio partners with 2degrees to bring Charli XCX to Auckland for a single show.
References to the rapid growth of online and mobile ad spend in the industry have been so ubiquitous in recent months that they’ve become something of a media cliché. And with this growth in revenue has come an inevitable attempt on the part of online media owners to get a piece of this burgeoning pie. And nowhere is this more evident than in the online radio market, which, despite its relative infancy in the local market, is starting to catch the attention of Kiwi advertisers due to its resonance with the mobile-hungry youth market. So, given that there have been some interesting moves made by the major players, StopPress decided to take a look at what they’re doing to get in on the action.
TRN has launched Kiwi Kids, a new iHeartRadio radio station that continuously plays songs and rhymes written for Kiwi Kids and performed by the nation’s top children’s musicians. And while, to some parents, this might sound like a scene borrowed from Dante’s Inferno, iHeartRadio’s artwork accompanying the launch carries the promise that the new station “won’t drive mum and dad crazy”.
Last week, iHeartRadio broke the 200,000-subscriber threshold and this certainly isn’t bad going given that it was only launched in August 2013. Since hitting the Kiwi market, the online radio platform has been used to stream over 10 million hours of content, and it has proved particularly popular among young listeners, with 38 percent of the audience aged under 25. Given the success of the online listening platform, we decided it was time to pick the brain of Mike Lane, TRN’s head of branding engagement.
Only a few hours after stepping off a plane at Auckland Airport on 7 April, Pandora founder Tim Westergren sat down with us for a quick chat at the Generator, the New Zealand headquarters of the company. Although Westergren’s arrival in the country came as part of a promotional push to officially introduce the music-streaming platform to the New Zealand market after its release late last year, Pandora is by no means new to the Kiwi market. PLUS: a look at how Pandora’s offering compares to Spotify and iHeartRadio.
At an ad-hoc conference held this morning at Ponsonby Central, TRN announced several significant changes to its offering. The key announcements, delivered via TRN’s chief executive Jane Hastings, chief content officer Dean Buchanan and commercial director Laura Maxwell-Hansen, were presented as part of the overarching ‘Change is Now’ campaign, which will serve to promote all the updates over coming months. In addition to rebranding Classic Hits, TRN has also invested in a multimedia studio and shuffled its staff.
If you don’t mind giving your colleagues the appearance you have an awkward tic, Trade Me’s new way browse and bid by blink is just the ticket. Of course, the beta release date of 1 April could be a coincidence, we’ll let you decide about that – and what could be veteran broadcaster Geoff Robinson’s next move, internet radio morphing into the world of the fax machine, Gmail takes the wraps of shelfies and other hijinks.
The Radio Network may boost other big names with internet-based shows as it adopts an on demand model. This week it launched the Polly and Grant Show on digital platform iHeartRadio.
The full launch of the Radio Network’s internet radio service iHeartRadio has had a boost from social media activity around the recent free concert featuring Kiwi artist Lorde. The app has clung to the top free music app spot in the Kiwi iTunes store since it launched.
The Radio Network’s digital offering iHeartRadio was in gestation for slightly longer than anticipated, but it’s out and it’s proud and, in an effort to get more New Zealanders signed up to the streaming service, it’s putting on a free concert starring the current apple of the Kiwi music industry’s eye, Lorde.
You can stop arguing over the office radio now: internet radio service iHeartRadio has finally gone into open beta in New Zealand.
The Radio Network (TRN) has tapped Yahoo New Zealand general manager (soon to be ex-general manager) Laura Maxwell-Hansen as its new commercial director.