Browsing: iHeart Radio

NZME launches in-store radio as a new way for retailers to target customers

NZME has expanded its premium offering through the launch of an in-store radio powered by iHeartRadio NZ and calls it an effective way for retailers to create a customised station to create the right environment and communicate messages to customers.

The company says the station is cost-effective and points out that globally in-store radio services are a must-have for top retailers that wish to showcase their brand and influence customers’ shopping experience.