Late last week, TVNZ sent out a release on its financials for the year ended 30 June 2014, showing an overall profit after tax of $18.1 million, up 25 percent on the figures posted the previous year. These results also came with the announcement that the company has sold its remaining stake in Igloo to Sky, which also took its financial report as an opportunity to reveal Igloo’s subscriber numbers for the first time.
Browsing: Igloo
Sky and TVNZ’s joint pay-TV venture Igloo was announced in late 2011. Its first ads were created by Sugar & Partners and now Brandspank, which has taken over as Igloo’s agency for all marketing communications, has launched a new mockumentary-style TVC campaign that aims to emphasise the flexibility and control the product and its services offer.
Igloo TV and Slingshot have gotten into bed with each other, the former to get inside of more homes and the latter to sweeten the deal for its products.
Igloo may take up to six years to break even, says TVNZ. The state broadcaster revealed this information in a written statement to the Commerce Committee, where it says “There is no specific target for sales in the first 12 months as we recognise it could anywhere between 4 – 6 years for the business to reach break-even.”
Chaz Savage left Igloo only weeks after launching the TVNZ/Sky TV joint venture. Sim Ahmed talks to him as he prepares to leave, discussing what caused the six month delay of Igloo, the future of the product, and what he will be doing in his new role heading Telstra’s T-box offerring in Australia.
Igloo boss Chaz Savage has resigned from the fledgling pay TV venture, and is taking up a role with Telstra in Australia, according to a spokesperson for Igloo.
Paul White regularly opines on ad campaigns as a judge for our Campaign Review section in NZ Marketing, just as he does on his students’ work in his role as course leader at AUT Adschool. Here he goes again.
YWCA’s turning of the tables, Igloo’s double Ohs, 2degrees’ Christmas push and Telecom’s mistaken identity get the vote this week.
Almost one year after it was officially announced (and a bit longer after it was unofficially announced), Sky and TVNZ’s joint venture Igloo has finally got its googly-eyed mascots to deliver its set-top boxes into the wild. And it’s also launched its brand campaign, via Sugar&Partners.
It’s all go in the local broadcasting world at the moment. Sky’s content deals with ISPs have been put under the microscope, Freeview has started its final push before the digital switchover and announced some impressive technological additions, streaming service Quickflix has given Kiwis another (legal) way to watch, and, as Igloo’s 15-second teaser ad by Sugar shows, the “new kid in town”, with it’s colourful blobby mascots, is getting set to launch after the joint venture between Sky and TVNZ was recently cleared by the ComCom.
Sky TV and TVNZ’s joint venture, Igloo, has gotten the go-ahead from the Commerce Commission, and looks set to launch next month as planned. But a separate investigation is now underway into Sky’s content contracts with ISPs.
News surfaced this week that Sky and TVNZ had a date with the Commerce Commission after a complaint was laid about their joint venture Igloo and whether it met merger obligations under Section 47 of the Commerce Act. So if the decision goes against it, will it put the kybosh on the new mid-play TV network?
When we found out Sky and TVNZ were building an Igloo together, we heard Barnes, Catmur & Friends and Sugar were the two agencies in the hunt for the account. And Sugar has come out victorious.
They’re often seen as arch-rivals, but, in what appears to be a prime case of keeping your friends close and your enemies closer, TVNZ and Sky are thought to have snuggled up for a new digital TV product called Igloo that could be launched before the end of the year.