Browsing: Igloo

News
TVNZ and Sky release financial results, plus Igloo subscriber numbers revealed
By

Late last week, TVNZ sent out a release on its financials for the year ended 30 June 2014, showing an overall profit after tax of $18.1 million, up 25 percent on the figures posted the previous year. These results also came with the announcement that the company has sold its remaining stake in Igloo to Sky, which also took its financial report as an opportunity to reveal Igloo’s subscriber numbers for the first time.

News
Igloo focuses on flexibility in latest campaign
By

Sky and TVNZ’s joint pay-TV venture Igloo was announced in late 2011. Its first ads were created by Sugar & Partners and now Brandspank, which has taken over as Igloo’s agency for all marketing communications, has launched a new mockumentary-style TVC campaign that aims to emphasise the flexibility and control the product and its services offer.

News
Igloo may take six years to break even
By

Igloo may take up to six years to break even, says TVNZ. The state broadcaster revealed this information in a written statement to the Commerce Committee, where it says “There is no specific target for sales in the first 12 months as we recognise it could anywhere between 4 – 6 years for the business to reach break-even.”

News
Exit interview with Igloo boss Chaz Savage
By

Chaz Savage left Igloo only weeks after launching the TVNZ/Sky TV joint venture. Sim Ahmed talks to him as he prepares to leave, discussing what caused the six month delay of Igloo, the future of the product, and what he will be doing in his new role heading Telstra’s T-box offerring in Australia.

Opinion
Year in Review: Paul White
By

Paul White regularly opines on ad campaigns as a judge for our Campaign Review section in NZ Marketing, just as he does on his students’ work in his role as course leader at AUT Adschool. Here he goes again.

News
Cold war: Chaz Savage on the belated arrival of Igloo—UPDATED
By

Almost one year after it was officially announced (and a bit longer after it was unofficially announced), Sky and TVNZ’s joint venture Igloo has finally got its googly-eyed mascots to deliver its set-top boxes into the wild. And it’s also launched its brand campaign, via Sugar&Partners.

News
Igloo hits screens for the first time, teases things out with ‘coming soon’ ad
By

It’s all go in the local broadcasting world at the moment. Sky’s content deals with ISPs have been put under the microscope, Freeview has started its final push before the digital switchover and announced some impressive technological additions, streaming service Quickflix has given Kiwis another (legal) way to watch, and, as Igloo’s 15-second teaser ad by Sugar shows, the “new kid in town”, with it’s colourful blobby mascots, is getting set to launch after the joint venture between Sky and TVNZ was recently cleared by the ComCom. 

News
Igloo on ice? Sky/TVNZ joint venture given the once over by ComCom
By

News surfaced this week that Sky and TVNZ had a date with the Commerce Commission after a complaint was laid about their joint venture Igloo and whether it met merger obligations under Section 47 of the Commerce Act. So if the decision goes against it, will it put the kybosh on the new mid-play TV network?