The Outdoor Media Association of New Zealand (OMANZ) has been on a mission to raise its profile and kick back into gear after a period of inactivity, some might even say irrelevancy. A big part of that process was establishing industry cohesion, rebranding (with the help of DraftFCB) and creating a new educational website (with the help of ICE Interactive). And the “one stop shop to advertisers and agencies for all things out-of-home industry related” has just gone live.