Here’s a psychic skeptics will struggle to debunk: IBM has developed an app that trawls customer conversations on the internet to help retailers and shoppers to understand which products will be popular. And it has already picked which items will be hot commodities for Christmas 2015.
If you liked the sound of wood, then you’ll probably like the sound of racquets and balls. James Murphy, he of LCD Soundsystem fame, has teamed up with IBM for the US Open to make unique songs from the data generated from tennis matches. And it’s predicting it will have almost 400 hours of ‘music’ by the end of the tournament.
For the first time in IBM’s C-suite surveys, chief marketing officers were included in the mix. And the results show many of them feel unprepared to deal with the volume and complexity of information available through social platforms.
Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last …
Advertisers and marketers are readressing the value of good old-fashioned word-of-mouth referrals and increasing budgets in this area are reflecting this change. So how can WOM be better used to boost sales and drive awareness, retention and brand loyalty?
When Josh Bernoff, vice president of Proctor and Gamble, recently announced …