In the vacuum cleaner industry, the consumer perception is that a defining characteristic of a quality hoover is its low hum. This and other interesting tidbits related to audio branding were overheard during breakfast by Dennis Kibirev at the final presentation for the year organised by marketing research firm Ipsos.
Browsing: Ian Mills
JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss.
Synovate has announced some big changes to its senior roster, with Debra Hall announcing her early retirement effective October 29 and long-time independent researcher Duncan Stuart joining the team in a “suitably loose role”.