articles tagged 'IAB'

Interactive ad spend Q2: digital and programmatic set records, search and directories continue to dominate

  • Advertising
  • September 9, 2016
  • StopPress Team
Interactive ad spend Q2: digital and programmatic set records, search and directories continue to dominate

The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.

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Media experts say NZME-Fairfax merger would make commercial sense

  • Media
  • May 11, 2016
  • Damien Venuto
Media experts say NZME-Fairfax merger would make commercial sense
Kath Watson, Alex Lawson and Adrian Pickstock see commercial potential in the move.

This morning, Fairfax and NZME verified industry speculation when they confirmed that talks on a potential merger between the pair have commenced. We talk to OMD chief executive Kath Watson, ZenithOptimedia group business director Alex Lawson and IAB chief executive Adrian Pickstock about commercial repercussions of the move.

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As digital ad spend continues to grow, the IAB looks to collaborate with wider industry

  • Media
  • September 21, 2015
  • Damien Venuto
As digital ad spend continues to grow, the IAB looks to collaborate with wider industry

Interactive advertising continued its upward trajectory, with the latest IAB/PwC online ad spend report showing that it generated a record $184.7 million in the second quarter of 2015. And IAB chief executive Adrian Pickstock says that channel is nowhere near plateauing yet. PLUS: ZenithOptimedia's global report predicts internet advertising spend will overtake television by 2018.

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The threat of mobile ad blocking: is there anything publishers can do to save themselves?

  • Advertising
  • September 17, 2015
  • Holly Bagge
The threat of mobile ad blocking: is there anything publishers can do to save themselves?

The amount of ink (mostly digital) that's been spilled about ad blocking has only increased with the launch of Apple’s iOS9 yesterday. It doesn’t sound like good news for publishers or advertisers, particularly with the amount of time we spend on our phones these days. So, should they be changing their approach? And is there any way to get around an ad blocker? We spoke to the IAB Mobile Council’s Sarah Kavanagh and Postr CEO Milan Reinartz for their opinions.

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Audience targeting, measurement and other digital clichés: 4th Screen Advertising's Sarah Kavanagh on why advertisers demand more on mobile

  • Mobile
  • July 9, 2015
  • Damien Venuto
Audience targeting, measurement and other digital clichés: 4th Screen Advertising's Sarah Kavanagh on why advertisers demand more on mobile
Image credit: bluefountainmedia.com

“Everyone is selling audience,” says Mobile Embrace's Sarah Kavanagh. And this means that ad tech providers constantly have to tweak what they're offering in order to make it attractive to advertisers in the evolving mobile market.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Global IAB mobile video survey finds we are watching longer videos and NZ prefers ‘comedy’

  • June 17, 2015
  • Holly Bagge
Global IAB mobile video survey finds we are watching longer videos and NZ prefers ‘comedy’

An Interactive Advertising Bureau survey of mobile video viewers in 24 countries shows we are now watching longer-form videos on our mobiles, we regularly stream video on our mobiles while watching TV and the majority surveyed in each country favour the tailoring of mobile advertising. The report also shows New Zealand and Australia prefer ‘comedy’ clips, which we think is in direct correlation with our great sense of humour.

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IAB NZ looks to establish some ground rules on native advertising

  • Native
  • May 28, 2015
  • Ben Fahy
IAB NZ looks to establish some ground rules on native advertising

Content marketing and its dodgy cousin native advertising are big areas of focus for brands and media owners at present. And they're also big areas of confusion, with no set rules on disclosure and very little data for this market. The IAB NZ's Standards & Guidelines Council is aiming to change that and has set out on a mission to gauge the level of activity, build a resource on the topic and help educate and showcase what is currently being offered in New Zealand.

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Interactive advertising experiences continue to rule: IAB/PwC report

  • Didge
  • August 21, 2014
  • StopPress Team
Interactive advertising experiences continue to rule: IAB/PwC report

Interactive advertising has just had its biggest quarter ever according to the latest IAB/PwC report - total spend in New Zealand was $142.37 million, the second quarter up 24 percent year-on-year.

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No surprises as Q1 online ad spend climbs 22 percent to $120.2 million

  • Online
  • June 12, 2014
  • StopPress Team
No surprises as Q1 online ad spend climbs 22 percent to $120.2 million

Interactive and mobile advertising spend continued its upward trajectory by growing 22 percent from last year, according to IAB’s Q1 results. Although the organisation didn’t release a full report for this quarter, outgoing chief executive Alisa Higgins says that the total interactive and mobile spend was $120.2 million, up from last year’s $99.2 million.

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Mobile, search the headline acts as interactive spend makes big quarterly leap

  • Interactive
  • February 25, 2014
  • Amanda Sachtleben
Mobile, search the headline acts as interactive spend makes big quarterly leap

Local mobile advertising spend made the biggest leap among the categories the IAB reports on in its quarterly figures and this time it achieved a 73 percent jump. However, mobile remains a small part of the overall spending mix.

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APN takes Parallax path as part of online revamp for NZ Herald

  • Online
  • November 12, 2013
  • Amanda Sachtleben
APN takes Parallax path as part of online revamp for NZ Herald

APN has made a swag of changes to nzherald.co.nz, including a Parallax-based microsite for special editions and topics. Another key addition is the content timeline, or story arc, which includes related articles, videos and images that let users track a developing issue.

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Banners and beef bourguignon: Dan Robertson on the trouble with viewable impressions

  • Digital
  • October 3, 2013
  • Dan Robertson
Banners and beef bourguignon: Dan Robertson on the trouble with viewable impressions

Looking at viewable impressions is a nice thought. But it’s bloody tough to implement and it’s unlikely to make a difference, says Dan Robertson.

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Movings/Shakings: 17 September

  • Movings/Shakings, brought to you by Marsden Inch
  • September 17, 2013
  • StopPress Team
Movings/Shakings: 17 September

The return of Karl Fleet, TRN's Carolyn Luey joins the IAB board, Sky TV brings in some new blood, Sugar & Partners adds a couple of names, Born Digital gets a new general manager and Twenty stocks up on staff after a few wins.

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Digital ad spend to overtake newspapers by 2016 – IAB

  • Advertising
  • August 14, 2013
  • Siobhan Keogh
Digital ad spend to overtake newspapers by 2016 – IAB
photosteve101 via Flickr

Digital advertising revenue will overtake newspapers in 2016, the Interactive Advertising Bureau says.

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Quality vs quantity: Ecostore and MediaWorks Interactive's online experiment

  • Digital
  • June 27, 2013
  • Sim Ahmed
Quality vs quantity: Ecostore and MediaWorks Interactive's online experiment

Programmatic ad buying is a cornerstone of online advertising, spread by the influence of global ad networks such as Google. But MediaWorks Interactive and Ecostore have attempted to flip that model on its head—and they are shouting from the rooftops about their results.

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