Browsing: Hyundai
In 2015, Shine and Hyundai earned the ignominy of winning New Zealand’s worst ad of the year, with a spot widely condemned for being too overbearing. But the brand and the agency have bounced back this year, claiming Fair Go’s Ad of the Year Award—and, quite remarkably, they’ve done it with virtually the same ad so widely abhorred last year. So how does an ad go from being the worst to the best in the course of year?
Hyundai has brought back its ‘Power off, Family on’ campaign—and with it Kayla, the star of its polarising ‘Get lost’ spot from a few months back.
Bouquets for Hyundai, Tip Top, Paspaley, Bay Audiology and Valspar this week.
Hyundai has launched a new campaign for its latest Tuscon model with a TVC featuring a young girl who urges Kiwis to ‘Get lost’ in New Zealand. Hyundai is blowing the same horn it has for a while, pushing its family-sized vehicles by promoting family-fun time.
Korean car manufacturer Hyundai has made an impression on the Instagram scene with its latest marketing attempt. A quiz spanning 18 accounts and close to 400 images determining which vehicle best suits the user’s lifestyle, the Tucson, Santa Fe, or Santa Fe Sport.
Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.
Using the proficiency of young’uns in all things digital as their premise, Hyundai and Shine have released a new TVC that illustrates how easily Hyundai family wagons can be connected to Bluetooth. The 30-second spot plays out as a race between a pair of parents and their daughter as they vie to connect their phones to matching Hyundai wagons. Rather tellingly, while the parents are hurriedly paging through the instruction manual, the daughter connects the phone and calls her parents through the hands-free interface.
During the Cricket World Cup, Hyundai promoted its new Genesis sedan by putting cars on plinths—and in the path of some sixes—inside the grounds and trying to get people to answer a few questions about the car’s various features in its animated TV ads. But they do things bigger in the US, so it used a few of them to send a message from a girl called Stephanie to her astronaut father.
Cricket mania, or, at least, slightly increased cricket enthusiasm, has hit New Zealand once again in the form of the 2015 ICC Cricket World Cup, which kicks off tomorrow when the Blackcaps play Sri Lanka. And, like many large sporting events, plenty of big big brands are hoping to profit from all the attention. Here’s what KFC, Matua, Hyundai, the MPI and others are up to.
Hyundai launches a customer platform that acts as a rewards system, entertainment centre, and Hyundai community hub all in one.
There was a lot of excitement when Google launched its prototype driverless car recently. But, as this impressive stunt for Hyundai shows, we already seem to have the technology.
Hyundai’s everyman test-driver, Weet-bix’s heart-warming stunt with the All Blacks, Godfey Hirst’s student hijinks, Tourism New Zealand’s mountainous promotion and ANZ’s animated depiction of the typical receive a sword on both shoulders this week.
When it comes to selling cars, there’s no substitute for getting bums on seats and letting potential customers get a whiff of that new car smell. And Hyundai and Shine have put a few different bums on the seats of its Accent model, including that of a truck driver, in an effort to inspire other Kiwis to take it for a hoon themselves. Plus: Hyundai’s rise through the reputational ranks.
The latest series of zombie horror show The Walking Dead has just kicked off in New Zealand, while over in the US Hyundai has for some time been milking an association with the show to good effect. Its Chop Shop series is offering another crazy-looking armoured vehicle fit to help you survive any zombie attack.
Five good’uns this week, with ukuleles, emoticons, family time, song rash and Rotorua making the cut.
Shine and client Hyundai’s hunch that Kiwis don’t have enough time to spend with their families proved true when it teamed with production company Exposure to video interview hundreds of us. Now it’s brought those dreams of how we’d spend more time with our loved ones to the ‘Family Time’ campaign.
A great ad idea is nothing more than a cliche if it doesn’t achieve a specific outcome. And it doesn’t hurt to tap into the mood of a nation or hold a mirror up to people’s weird and wonderful behaviour if you want your ad to work. Those are some of the messages from Clemenger Sydney creative director Rebecca Carrasco, visiting for last night’s News Works Newspaper Advertising Awards.
Suicide – it’s a difficult topic to base your advertising campaign on, as Hyundai UK has just learned with its commercial finding international condemnation.
In 2007, almost two in five New Zealanders who planned to buy a new car in the next four years said they would ‘definitely would not consider’ any Hyundai model. But, showing how perceptions can be changed quickly with quality products and solid marketing to back them up, the latest automotive brand rejecter results from Roy Morgan Research show this proportion has now halved, and effectively increased Hyundai’s available market by 25 percent.
Hyundai’s ode to towing, Pak ‘n’ Save’s Countdown takedown and the next instalment of NZ Fire Service’s powerful campaign get the nod this week.
The Super Bowl may be the most expensive and viewed commercial break, but these ads from Hyundai and filmmaker Wes Anderson, that aired during the Academy Awards ceremony, are in another class altogether. Cleverly targeting film buffs, the ads spoof popular movies and Knight Rider, as well as Anderson’s own inimitable style. The director brings his quirky aesthetic, seen in films such as The Royal Tenenbaums and Fantastic Mr. Fox, to both commercials along with his whimsical style and retro set design.
In just five-and-a-half years, Facebook has morphed from a network of four or five million college students in the US into a massive social network of over 500 million. It’s also gone from banner ads and text links to an advertising medium that’s completely transformed the way brands talk to their customers. Now Facebook has taken another big step in its social marketing journey with the launch of Facebook Check-in Deals in New Zealand, a geo-location innovation that allows users to look for relevant offers and discounts on the fly—and tell their friends about it in the process.
Ah, Ads@6. Welcome back. We’ve missed you. In this edition, unlike ANZ, Westpac thinks life can be perfect; Mitsubishi lets one rip; State continues the stop-motion approach and offers car protection instead of car replacement; Specsavers attempts to save the short sighted from humiliation; Big Save keeps yelling; Stihl’s dark humour makes a welcome return, as does the Spray and Walk Away guy; Hyundai launches a new model, while Ford harnesses the design strengths of the All Blacks for its AB35 project; MasterCard taps into its World Cup sponsorship by revisiting a classic match; and Infratil goes large with the big ‘Z’ launch campaign while BP fights back with a fairly hard to swallow petrol love fest.
The first episode of the new season of Country Calendar screened on ONE on Saturday night and it was interesting for a few reasons: 1) it’s the 45th year of the show. 2) Hyundai is the show’s new sponsor, bringing to an end a long relationship with the National Bank. And 3) it seems to add some weight to swirling speculation that the National Bank could be gearing up for a much-discussed merger with the big, blue ANZ mothership.
What goes around comes around. Last week we reported Assignment Group and Hyundai had parted ways. No-one would talk then, so we had a geeze at a few sales and media spend figures and decided to jump to conclusions instead (as did plenty of StopPress commentors). Well, in a strange twist to the tale, it seems the two parties have decided to resume business as normal. Not that we can say for sure, ’cause neither Assignment nor Hyundai is confirming, denying or even exhaling cigar fumes to the media.
It seemed like a match made in heaven, but poor sales figures—despite a big increase in media spend—appear to be the major driver behind Hyundai’s decision to say goodbye to its agency Assignment Group.
Very little of anything seems to get done in New Zealand in January and that rule also tends to apply in the world of advertising, so, aside from Kiwibank’s new ‘we make it easy to change banks’ push and Hyundai’s launch of the i45, it’s fairly slim pickings on the new campaigns front this month, with all the usual DIY, retail and grocery suspects (particularly Countdown on ONE) dominating New Zealand’s holiday screens.
Of note this week on Ads@6, plenty, really. The nice wee number for the new Mastercard promotion sees the All Blacks getting owned; the phrase ‘cook us some eggs’ gets bandied about by a kid in the Henergy ad; TSB continues to milk its most recommended status; the Benadryl cold monster is awesome; the new Canon campaign is, as they say in Mexico, very muy bien; Hyundai goes epic and cringey; the Furnware spot for Vodafone tickles a little bit of fancy; and the woman in the Big Save commercials with the nigh-on sinister enthusiasm for low prices wins the prize for scariest eyes ever seen on New Zealand television (aside perhaps from Anthony Dixon).