TSB Bank, New Zealand Fire Service and Hyundai show us how it's done.
Marketing, advertising & media intelligence
Take a bow Toyota, Oceania Healthcare and Pump.
Fair Go Ad Awards 2016: toned down Hyundai ad returns to claim glory, Clemenger BBDO’s NZ Post spot voted worst of the year
In 2015, Shine and Hyundai earned the ignominy of winning New Zealand’s worst ad of the year, with a spot widely condemned for being too overbearing (by fun-hating complainers without a heart). But the brand and the agency have bounced back this year, claiming Fair Go’s Ad of the Year Award—and, quite remarkably, they’ve done it with virtually the same ad so widely abhorred last year. So how does an ad go from being the worst to the best in the course of year?
Hyundai continues its focus on family time, laughs in the face of heartless whiners by bringing back the ‘get lost’ girl
Hyundai has brought back its ‘Power off, Family on’ campaign—and with it Kayla, the star of its polarising ‘Get lost’ spot from a few months back. PLUS: the benefit of brands having a higher purpose.
Bouquets for Hyundai, Tip Top, Paspaley, Bay Audiology and Valspar this week.
Hyundai has launched a new campaign for its latest Tuscon model with a TVC featuring a young girl who urges Kiwis to ‘Get lost’ in New Zealand. Hyundai is blowing the same horn it has for a while, pushing its family-sized vehicles by promoting family-fun time.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Korean car manufacturer Hyundai has made an impression on the Instagram scene with its latest marketing attempt. A quiz spanning 18 accounts and close to 400 images determining which vehicle best suits the user's lifestyle, the Tucson, Santa Fe, or Santa Fe Sport.
Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.
Using the proficiency of young'uns in all things digital as their premise, Hyundai and Shine have released a new TVC that illustrates how easily Hyundai family wagons can be connected to Bluetooth. The 30-second spot plays out as a race between a pair of parents and their daughter as they vie to connect their phones to matching Hyundai wagons. Rather tellingly, while the parents are hurriedly paging through the instruction manual, the daughter connects the phone and calls her parents through the hands-free interface.
During the Cricket World Cup, Hyundai promoted its new Genesis sedan by putting cars on plinths—and in the path of some sixes—inside the grounds and trying to get people to answer a few questions about the car's various features in its animated TV ads. But they do things bigger in the US, so it used a few of them to send a message from a girl called Stephanie to her astronaut father.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Cricket mania, or, at least, slightly increased cricket enthusiasm, has hit New Zealand once again in the form of the 2015 ICC Cricket World Cup, which kicks off tomorrow when the Blackcaps play Sri Lanka. And, like many large sporting events, plenty of big big brands are hoping to profit from all the attention. Here's what KFC, Matua, Hyundai, the MPI and others are up to.
Hyundai launches a customer platform that acts as a rewards system, entertainment centre, and Hyundai community hub all in one.
There was a lot of excitement when Google launched its prototype driverless car recently. But, as this impressive stunt for Hyundai shows, we already seem to have the technology.
Hyundai's everyman test-driver, Weet-bix's heart-warming stunt with the All Blacks, Godfey Hirst's student hijinks, Tourism New Zealand's mountainous promotion and ANZ's animated depiction of the typical receive a sword on both shoulders this week.
When it comes to selling cars, there's no substitute for getting bums on seats and letting potential customers get a whiff of that new car smell. And Hyundai and Shine have put a few different bums on the seats of its Accent model, including that of a truck driver, in an effort to inspire other Kiwis to take it for a hoon themselves. Plus: Hyundai's rise through the reputational ranks.