Following on from its slick rebrand of Paper Plus last year, Hyde Group, with the help of writer Vaughn Davis and designer Graham Murray, has launched the chain’s new online office stationery offering paperplusoffice.co.nz with a series of billboards that aim to capture the attention of traffic in Auckland, Hamilton, Wellington and Christchurch.
Who’s it for: Sony by Frontage, Flying Fish and Blockhead
Why we like it: ‘Tis a beautiful piece of film, with New Zealand in a starring role. David Attenborough himself would probably rather stay inside to watch nature than venture into the real world after seeing this …
Despite grim times, and gloomy forecasts for the print industry, Paper Plus has just cause for celebration. The 100 percent New Zealand owned and operated group has gone from strength to strength over the last few years, in a pretty tough market, so how did it defeat the odds?