articles tagged 'Hunch'

New Zealand Story bridges the Kiwi narrative to the rest of the world

  • Advertising
  • January 26, 2018
  • StopPress Team
New Zealand Story bridges the Kiwi narrative to the rest of the world

New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.

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Movings / Shakings: 17 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 17, 2016
  • StopPress Team
Movings / Shakings: 17 June

Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.

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God, science and advertising: Michael Goldthorpe on the value of good storytelling

  • Opinion
  • April 2, 2015
  • Michael Goldthorpe
God, science and advertising: Michael Goldthorpe on the value of good storytelling

As the nation readies itself for a long weekend of hot cross buns and relaxation, Michael Goldthorpe takes inspiration from Easter and points out that facts are largely irrelevant when someone tells a good story.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

'People only talk about things worth talking about': Michael Goldthorpe's checklist for creating captivation

  • Advertising
  • February 16, 2015
  • Michael Goldthorpe
'People only talk about things worth talking about': Michael Goldthorpe's checklist for creating captivation

Michael Goldthorpe was inspired by Steve Bayliss last week when he said if it ain’t good, it won’t work, if it isn’t achieving a sales metric, it doesn’t belong in marketing, and if people don’t talk about it, it’s dead. And if you want to know how to do it, there's an acronym for that.

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Hunch and Hell's 'wrong deliveries' bring the right results for MS Auckland

  • Advertising
  • November 4, 2014
  • StopPress Team
Hunch and Hell's 'wrong deliveries' bring the right results for MS Auckland

Every year, multiple sclerosis awareness week sees hundreds of bucket-shakers hitting the streets to raise funds for those who suffer from this debilitating disease. But this year, MS Auckland wanted to raise more money and more awareness than ever before. So indie agency Hunch came up with a way of illustrating the disease's effects—and raising some cash—by shacking up with Hell Pizza and sending out a few deliveries to unsuspecting recipients.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings/Shakings: 27 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 27, 2014
  • StopPress Team
Movings/Shakings: 27 May

Moves and shakes at the Herald on Sunday, Hunch, Union Digital, DDB, Contrafed Publishing, Lily & Louis and EstarOnline.

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The Year in Review: Michael Goldthorpe

  • Year in Review brought to you by Marsden Inch
  • January 7, 2014
  • StopPress Team
The Year in Review: Michael Goldthorpe

Michael Goldthorpe runs his own consultancy called Hunch and, inbetween doing actual work, he has written some wonderful things for StopPress over the past couple of years, the most wonderful being his extremely well-received piece on how "mad people are attracted to advertising, just as advertising is attracted to us". So here he is writing some more about the year that was.

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The magic of collision

  • Media
  • November 14, 2013
  • Michael Goldthorpe
The magic of collision

Michael Goldthorpe went along to TVNZ's new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.

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Everything in moderation: why controversial Australian Standards Board decision on Facebook was the right call

  • Social media
  • August 8, 2012
  • Michael Goldthorpe
Everything in moderation: why controversial Australian Standards Board decision on Facebook was the right call
s58y via Flickr

It seemed like such a good idea: Peanuts vs Cashews. Grab a handful, pelt your mates and discover once and for all who’s the real ‘King of the Nuts’. Then things went wrong. A rogue peanut bounced off a lamp-post, caught a cycle courier and tossed him in front of a bus. Luckily the bus swerved, no one was hurt and they only took out a small building. Rogue accident, you wouldn’t read about it (mostly because it didn’t happen). But it could. And the question on the table after a recent Australian Standards Board decision that has put the onus on brands to manage their Facebook pages is where does the buck stop when social goes awry?

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You’re invited to my party

  • Opinion
  • July 23, 2012
  • Michael Goldthorpe
You’re invited to my party

My four-year old had a birthday party a while back. Nothing fancy, just a few mates, an obstacle course, a cake, a piñata, goody bags – the usual stuff. But the build up to that birthday was something else. He was so excited that anyone and everyone got an invitation. And it got me thinking: what’s the difference between a four-year old birthday party and a customer loyalty programme? If the boy is the brand, the product is fun and the party gives you double points on Tuesdays; here’s why I think there’s stuff we can learn from four year olds.

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Same old ideas, exceptional execution: Cannes and the seven creative territories

  • Opinion
  • June 26, 2012
  • Michael Goldthorpe
Same old ideas, exceptional execution: Cannes and the seven creative territories

“But I had that idea.” Spend any time in an agency creative department and you’ll hear that a lot. It’s usually true. In fact, if I think back a decade to adschool (and communications theory before that) there’s a well-founded, pointy-headed theory that there are only seven creative territories. And, just like the seven musical notes, true creativity is about the song you choose to write. So what better place to explore that theory than through the winners of this year’s Film Lions? I spotted six of the seven core thoughts—same old ideas, incredible craft. Or, to mis-quote Edison, one percent inspiration, 99 percent execution.

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Insource or outsource: the secret sauce of resource

  • Advertising
  • June 11, 2012
  • Michael Goldthorpe
Insource or outsource: the secret sauce of resource

Once you get past the Dr Seuss headline, there’s a serious question here. It’s also a hot topic right now. When big business is scouring every budget line to trim a little fat, many of them ask, “Can I save money with an in-house studio?” I reckon the answer is “maybe.” Having worked in big agencies, smaller ones, digital shops and in-house, here’s why I think the answer is “horses for courses.”

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