The Most Interesting Man in the World recently took a one-way trip to Mars, retiring from his position as the mascot of Dos Equis. However, his physical departure from Earth does not mean that legacy has disappeared. As he travelled to the furthest nooks and crannies of the globe he left traces of himself along the way. And now the mere mortals who were fortunate to co-exist with the man of myriad adventures can get their hands on some of the invaluable items that touched his flesh while on earth. A campaign launched by Dos Equis gives competition entrants the opportunity to win some of the items that typified the great man’s time on Earth.
In a bid to ensure that FIFA players take full advantage of its Ultimate Team playing option, FIFA recently sent comedian Llyod Griffith on journey to seek advice on assembling the best team possible on the game. And the resulting 24-minute webisode is surprisingly entertaining for a clip based entirely on one man’s attempt to play a video game.
The rise of “wellness” products and services such as cold-pressed juice bars, raw and paleo eateries, boutique yoga studios and alternative therapies has brought with it a specific vocabulary. Some of these wellness words sound like science; some, especially those coming from Deepak Chopra, have the ring of religon, and quite a few are so divorced from meaning that they’re uncategorisable. After overdosing on YouTube philosophical debates one night, Australian web developer Seb Pearce wrote some code to randomly generate New Age copy at the push of a button.
Walk around the streets of many of New Zealand’s urban centres and you’re more than likely to see people on the streets, in stores and sometimes even on sports fields clad entirely in the latest activewear from the likes of Puma, Adidas or Nike. Viewed from a distance, it would be easy to mistake these individuals as veritable fitness freaks, doing the hard yards to get abs on abs. However, upon closer inspection, it quickly becomes apparent that activewear serves broader purposes than just exercising. In fact, as illustrated in a recent satirical video by content creators the Van Vuuren Bros, activewear is often used for purposes quite contrary to getting fitter.
Comedian Danny McBride and the creative team at Wieden + Kennedy have conspired to create an infectiously catchy tune for Southern Comfort that has every possibility to become the pre-gaming anthem of millennial across the US. As with all hit tracks, ‘ShoattaSoco’ comes with a music video—and it’s utterly outrageous. Featuring McBride flying through a retro video game universe, the music video should be terrible, but you simply can’t pull your eyes away from it.
Here at StopPress headquarters in Auckland, we unfortunately don’t have the promise of snow days during winter to get us excited for a few unexpected moments away from office. However, various states across the US get covered in a white blanket so thick during the colder months that it renders it virtually impossible for citizens to get to work or school. And rather than mourning the confinement that often coincides with snow days, Nike has decided to celebrate the freedom these moments offer in a new spot by Wieden + Kennedy.
Colenso BBDO recently deployed a bit of telekinesis in a teaser campaign for V Energy. And from the outset, there were hints that V Energy (the brand that brought us the V Motion Project) was going to deliver another experiential marvel. The references to telekinesis and the chords sticking out the can seemed to allude to technology that enables users to move items with their minds. And the energy drink company lived up to promise of the teaser campaign by hosting an experiential campaign that gave Kiwis an opportunity to levitate a ship container.
With a print run of 220 million copies, the Ikea catalogue has a distribution level that any author would be proud of. And it’s only fitting then that legendary German literary critic Hellmuth Karasek should be given the opportunity to analyse the pages and share his opinion on the narrative development, characters and language used in the book. Over the course of about five minutes, the critic pages through the catalogue, delivering a very dry analysis.
Last year, when Act’s David Seymour released his sensational campaign video in the lead up to the election, Kiwi social media responded with glee, poking satirical barbs at the awkwardness on display. And while Seymour has since left the spotlight to tend to his followers in Epsom, another awkward YouTube star has emerged: a blonde protagonist Nelson Patchett, trading under an organisation called SI Empire which aims to help the Plebeian men of New Zealand become alpha males.
Since Google was first launched, Larry Page has shown his inner prankster through quirky doodles, elaborate April Fools’ jokes and a slew of Easter Eggs. And, despite the seriousness of his latest message on the launch of Alphabet, it still came with a sneaky touch of Google’s humour.